Unique Campaign Proposition Definition A statement that describes the benefits of an offer made in the context of a marketing campaign. The unique campaign proposition needs to be clearly articulated in every element of your campaign, from emails to ads to landing pages. “Just as your homepage needs a UVP, your campaign-specific landing page needs a UCP: A unique campaign proposition. ” Tweet This Resources 10 Creative Lead Gen Examples Sourced from Marketing Legends What Is a Squeeze Page? (With 4 High-Converting Examples)