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user testing definition

User Testing

Definition

The practice of putting a computer in front of someone and learning about their behaviour by watching what they do. User testing aims to understand how people interact with your landing page and what they did before they arrived.

“Testing one user is 100 percent better than testing none.” — @skrug
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Resources

  1. Build Landing Pages Powered by User Testing
  2. 6 Ways Marketers Can Get an Edge with Usability Testing

Related Terms

  • Analytics
  • Attention Ratio
  • Bounce Rate
  • Conversion Rate Optimization (CRO)

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