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  Finance and Insurance

SHOWING YOUR
EXPERTISE IS
KEY FOR
FINANCE AND
INSURANCE

CBR Finance and Insurance Hero Image (mobile)
CBR Finance and Insurance Hero Icons

  Finance and Insurance

For marketers promoting insurance and financial services, booking calls or consults with clients is an essential part of digital strategy. (Visitors are trusting you with their hard-earned money, after all.) Landing pages help you show people how you can help them in a clear, persuasive way that’ll secure leads and reinforce your expertise.

  • Finance and insurance made up 6% of the landing pages we analyzed. Together, these pages had 2,186,440 total client conversions.
  • Overall, this industry has a median conversion rate of 3.8%. But the best finance pages (based on the top 25th percentile) convert at 26%.
  • Our machine learning algorithm broke this industry into 4 subcategories.

Accelerate results with simple CRO

Access the full Conversion Benchmark Report for detailed industry benchmarks, in-depth conversion rate insights, top-performing channels, and more.

We've encountered an error

  Finance and Insurance

Landing pages for finance outperform others in this category by converting at 5.8%.

Conversion Rate by Finance and Insurance Type Graph
Conversion Rate by Finance and Insurance Type Graph (mobile)
Share Graphic
lightbulb icon

What does this mean? With a median conversion rate of 3.8%, finance and insurance pages convert higher than the overall industry baseline. 63.4% of the landing pages we analyzed in this industry rely on forms to capture leads and connect with prospective clients. How’d we get these numbers? Read our methodology.

  Finance and Insurance

Finance and insurance
by the numbers

 2X

More Sadness on Financial Services Pages

Pages for the tax and financial services subcategory contain twice as many words associated with sadness (like disqualified, debt, and sue) as the overall industry baseline. We’re not judging, but our findings don’t suggest using more sad words relates to higher conversion rates.

 11.8%

Wordier than Overall Baseline

There’s no surprise that pages in finance and insurance tend to use more words. Our analysis shows that pages with fewer than 200 words tend to convert best, but anything longer doesn’t correlate with lower conversion rates. In this industry, use the words you need.

 30.3%

Higher Form Conversion Rates

Forms score conversions more often in finance and insurance than in other industries, meaning visitors are probably motivated to share their info. As always, we recommend testing pages with forms of different lengths to find what works best for your business.

CBR-2024-professional_CTA_Desktop CBR_2024_Professional-CTA-Mobile

  Finance and Insurance

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