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  Media and Entertainment

USE FEWER
WORDS TO GET
DISCOVERED
BY MORE
FUTURE FANS

CBR Media and Entertainment Hero Image (mobile)
CBR Media and Entertainment Hero Icons

  Media and Entertainment

When your media or entertainment business depends on a steady flow of new eyeballs, pairing landing pages with your campaigns just makes sense. Whether you’re promoting a book or a streaming service, show off the good stuff by offering sample chapters, episodes, free trials, or demos to get people engaging with your content. Landing pages build audiences.

  • Our analysis of landing pages in media and entertainment includes 2,199,040 conversions across 1,996 pages.
  • The median conversion rate for this industry is 4.8%, putting it near the top of industries we’ve analyzed in terms of conversion performance.
  • How do the best landing pages in this industry compare? Based on the top 25th percentile, the highest performing pages convert at 32.4%.

Accelerate results with simple CRO

Access the full Conversion Benchmark Report for detailed industry benchmarks, in-depth conversion rate insights, top-performing channels, and more.

We've encountered an error

  Media and Entertainment

Click-through CTAs perform best for entertainment landing pages.

Conversion Rate for Media and Entertainment by CTA Type Graph
Conversion Rate for Media and Entertainment by CTA Type Graph (mobile)
lightbulb icon

What’s this mean? Media and entertainment pages convert well above the overall industry baseline, at 4.8%. Click-through CTAs (29.3% of the pages we analyzed) and forms (52% of the pages we analyzed) perform well. We recommend testing forms of different lengths and just asking for clicks when that makes the most sense. How’d we get these numbers? Read our methodology.

  Media and Entertainment

Media and entertainment
by the numbers

 2X

Higher Form Conversion Rates

Forms perform better on landing pages for media and entertainment than they do for every other industry in this report, though they’re still used only about half of the time (52%). If you work in this industry, you can rely on forms more often than not—but test varying numbers of form fields to squeeze the most conversions out of them.

 23.2%

Fewer Words than Overall Baseline

Of all the industries we analyzed, landing pages in the media and entertainment category were the shortest. This is smart since landing pages below 350 words also tend to have higher conversion rates.

 41.6%

More Joy than Overall Baseline

Our analysis found that media and entertainment pages use more joy-related language than the overall industry baseline. These include words like art, cuddle, engaging, and star. (We found no firm evidence that this relates to high conversions, though.)

Smart Traffic Image Smart Traffic AI landing page conversion optimization tool - mobile version

  Media and Entertainment

Try AI-powered landing page optimization.

Customers aren’t all the same, so sending all visitors to the same landing page variant—even the highest-performing one—isn’t always the best choice. Smart Traffic matches each visitor with the page most likely to convert. Best of all, it does it automatically.

Learn more about how Smart Traffic boosts
your performance.
  • About This Report
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