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The Truth About A|B Testing

A/B testing is exciting. It allows you to see which copy, imagery and page layouts create the desired emotional response in your target demographic. But it isn't a silver bullet for improved conversion rates on your landing pages. What it is, is an opportunity. A mechanism, by which you can begin to understand the behavior of your customers.

Marketing Funnel Overflow – How To Align Your Campaign Strategy

A common problem in SMB’s (small to medium businesses) is something I like to call Marketing Funnel Overflow – where the traffic pouring into your business is coming from competing rather than complimentary sources. When you have multiple small teams in your marketing department, campaign messaging can break down unless there is a strong and … Continued

[HOW TO] Twitter Lead Capture – An Easy Way to Find New Business Leads with Social Media

The concept of a lead is normally associated with an email address, but that's only one way of seeing it. Having a potential business target within your social sphere of influence is another way to extend your reach and build your inbound marketing program. I'll show you a simple 3-step process for building more business leads using Twitter, hashtags and real-time search results.
Eliminate Jargon on Your Landing Pages With Our Free Chrome Extension Thumbnail

Eliminate Jargon on Your Landing Pages With Our Free Chrome Extension

What if you had someone on your team to call you out every time you're tempted to use the word "synergy" on your landing page? Enough with the meaningless marketing drivel, superlative slang and business buzzwords! We built a free Chrome extension that will help you eliminate meaningless marketing speak that makes your landing pages less persuasive.
Design and UX Trends to Boost Conversions [INFOGRAPHIC] Thumbnail

Design and UX Trends to Boost Conversions [INFOGRAPHIC]

Some trends are great (e.g., food trucks). Others are not (e.g., man buns). To know which trends to hang onto and which to ditch, you’re gonna need to test ‘em. This rule applies to web design and UX trends on your landing pages, too. Not sure what to test? Perfect! The folks at The Deep End Design have compiled a comprehensive infographic detailing design and UX trends shown to boost conversions — use it as a jumping off point for your own A/B tests!
[NEW E-ZINE] Humanizing Marketing in an Increasingly Automated World Thumbnail

[NEW E-ZINE] Humanizing Marketing in an Increasingly Automated World

As our jobs become reliant upon analytics and algorithm-based machine learning systems, some marketers worry that we’re losing our human touch. In Unbounce’s new e-magazine, we explore the world of machine learning, analytics and automation to answer the question: can creativity jive with data to create better marketing experiences?
Beating Copywriter’s Block [PODCAST] Thumbnail

Beating Copywriter’s Block [PODCAST]

Writer's block isn't just for novelists and poets — copywriters experience it too, and the struggle is real. In the latest episode of the Call to Action podcast, we share devices and tricks you can use to get unstuck before you tackle the copy for your next landing page.
Joanna Wiebe on What Happens When Copywriters Get Lazy [PODCAST] Thumbnail

Joanna Wiebe on What Happens When Copywriters Get Lazy [PODCAST]

To write good copy, you need to understand the rules but be willing to break them. In this episode of the Call to Action podcast, Joanna Wiebe warns against what happens when copywriters get lazy, and challenges marketers to get more adventurous with their copy.