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7 Ways to Improve Your Google AdWords Click-Through-Rate [Video]

Your click-through-rate can be improved using techniques to modify your ads and placements only, while conversion rates are more influenced by the content and calls to action on your landing page. Learn 6 smooth skillz to do it better - with a video to boot...

Clicking Me Softly: A 5-Day Crash Course in Conversion

Whether or not you know how to optimize the customer-meets-business interaction, the simple truth is that conversion - and the optimization of your conversion rate - is the most fundamental element of a successful online business. (Disagree? Jump to the comments and let's discuss).
Progressive Profiling: A Cure for Poor Lead Quality and Form Friction Thumbnail

Progressive Profiling: A Cure for Poor Lead Quality and Form Friction

You wouldn't propose to a complete stranger, would you? So why ask prospects for a commitment without first getting to know them a little? Progressive profiling can help you ease into your relationship with prospects — all while reducing form friction and improving lead quality.
9 Design Resources to Improve Your Campaigns (And Your Relationship with Your Designer) Thumbnail

9 Design Resources to Improve Your Campaigns (And Your Relationship with Your Designer)

You certainly wouldn’t chill without Netflix, so why would you spend hours on your marketing copy without considering effective design? We’ve curated our top 9 fave design resources (posts, SlideShares, ebooks, etc.) which will not only boost your design knowledge, but also endear you to your designers. Read ‘em all on a at once or bookmark ‘em for later.