Site Search

3 Ways You Could be Unknowingly Wasting Ad Budget Thumbnail

3 Ways You Could be Unknowingly Wasting Ad Budget

A paid ad campaign that hasn’t been optimized to eliminate wasted spend is like a ship with leaks in it—destined to sink. And even the best paid media managers can fall into traps, spending more than intended without realizing. In today's post, see three ways you might be throwing away your PPC spend and how to ensure you can turn things around with quick fixes.

Landing Pages for PPC

Successful PPC campaigns are about more than simply choosing ad words that attract the attention of your target audience. Many marketers falter in the “what happens next” post-click phase, and a big reason for this is sending paid traffic to the wrong type of page. Roughly 80% of paid search traffic is sent to one … Continued

Why Can’t I Retweet a Message Inside a Twitter List?

This is a bit of a pet peeve of mine. Dont get me wrong, I love Twitter lists. When you have a big following, they let you segment and prioritize without kicking everyone out of the ark. What I don’t get is why they turn off the RT feature when you are viewing content from … Continued
How to Win More Conversions by Building Trust on Social Media Thumbnail

How to Win More Conversions by Building Trust on Social Media

Looking to crush your conversion KPIs with a little help from social media advertising? Well, you won't see real results unless you first build trust with users, and then give them a consistent experience through every step of your campaign. If that sounds daunting, let Sprout Social's own Michael Patterson show you how simple it really is.
The 10-Minute AdWords Management Workout Thumbnail

The 10-Minute AdWords Management Workout

Improving your AdWords account is much like building your muscles at the gym. It isn’t about working longer or harder. It’s about working smarter. But how can you effectively use your time to make the biggest and most positive impacts on your AdWords performance?