30 Rockin’ PPC Posts You Somehow Missed
Performance marketing is one of the most important tools for building your business. Here are 30 resources to help you get in front of the customers who are looking for you.
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13 types of landing pages (and when to use them)
Learn about different types of landing pages and when to use them. Find out how they work, their benefits, and tips for picking the right one for your campaign.
AI in review: 10 brands that embraced AI in 2023
From creative powerhouses to organizational wizards, these brands harnessed AI to revolutionize how we work, play, and create. Let's dive into 10 standout examples, featuring the likes of Canva, Notion, and Wistia.
How to use analytics to measure and optimize landing page performance (and why you really should)
Even marketing rockstars sing the praises of Google Analytics, a free program that makes it possible to track various features of website performance. Read on for tips on how to use Google Analytics for analyzing landing page performance.
How to Optimize Your Product Listing Ads For More Clicks
Product listing ads cover all the essential details and get shoppers one step closer to buying. Here's how to create a product listing ad that sells.
35 Posts to Define Your 2012 Pay-Per-Click Marketing Strategy
Still trying to figure out Pay-Per-Click? Learn some of the best tips, tricks and industry tid-bits from this list of 35 awesome blogs on the topic written in 2011.
3 Heavy-Hitting Conference Talks About Copywriting
The stakes are high in today’s world of mass email marketing, PPC and content marketing. If you don’t have the skills required to write truly over-the-top compelling copy, you’re one, two, three… OUT. However, these three must-see conference videos — featuring Joanna Weibe, Demian Farnworth, Amy Harrison and Unbounce’s own Michael Aagaard — might be just what you need to make it to the copywriting big leagues.
A Classic Formula for Gut Checking Your Landing Page Headlines
If you read any marketing blogs, you know that landing pages live or die by the copy – but how can you write headlines that reliably convert? No copywriting arsenal is complete without this classic, easy-to-follow formula.
A No-Fail Process For Writing Landing Page Copy That Converts
Without a plan of attack, writing landing page copy that converts can feel like a shot in the dark. It doesn't have to be that way – here's a no-fail, 8-step process that will eliminate some of the guesswork.
Landing Page Copywriting Mistakes That Leave Your Visitors Confused and Frustrated
Does your landing page raise more questions than it answers? Here are three common copywriting mistakes that may be confusing prospects without you even realizing it.