Site Search

A Crash Course in Conversion

Every marketer's purpose is to maximize their return on investment. The best way to achieve this is through conversion rate optimization. Learn how with 5 conversion concepts to make your pages more focused, persuasive & successful.
Unprompted: The ethics of AI in marketing Thumbnail

Unprompted: The ethics of AI in marketing

What are the ethics around using AI? In this episode of Unprompted, join us as our hosts talk with guest Aaron Kwittken about AI in PR and how we should handle the inevitable biases in AI.
Data-Driven Ways to Choose Effective CTAs for Your Display Ads Thumbnail

Data-Driven Ways to Choose Effective CTAs for Your Display Ads

If you're running ads on the Display Network, your call to action needs to be enticing—and match a prospect's expectations for how they want to interact with your brand. See how Joe Martinez, Director of Paid Media for Granular, uses Google Analytics to inform his best CTAs.