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AdWords Competitor Targeting: What You Need to Know Before Starting Thumbnail

AdWords Competitor Targeting: What You Need to Know Before Starting

If you’ve been noticing the cost of your branded search terms creep up in AdWords, competitor targeting is a likely culprit. Targeting a competitor's brand terms in search might seem like a no brainer, but you've got to do it right. See how to find out if your terms are being bid on and how to try this tactic properly.
When a Client’s Website is Sabotaging Their PPC Success (And What One Agency Did About It) Thumbnail

When a Client’s Website is Sabotaging Their PPC Success (And What One Agency Did About It)

Agency clients can come with a little baggage which may include a less-than-ideal website and an AdWords account that needs a little TLC. The client expects you to bring them more conversions even if their existing assets are less than perfect. This is the story of how digital agency Webistry secured 400% more conversions for their client by convincing them *not* to send their paid traffic to their newly minted website.
What Facebook Advertisers Are Doing Wrong: Q&A with Mari Smith Thumbnail

What Facebook Advertisers Are Doing Wrong: Q&A with Mari Smith

Mari Smith, “Queen of Facebook” and Forbes' #4 "Top Social Media Power Influencer,” gives the scoop on how to make your next Facebook campaign a success. In this interview, you’ll learn about crucial missed opportunities in Facebook advertising along with how to prepare for what’s coming down the pipeline.

What is A/B testing?

A/B testing (sometimes called “split testing”) is a type of experiment in which you create two or more variants of a piece of content—like a landing page, an email, or an ad—and show ’em to different segments of your audience to see which one performs the best. Essentially, A/B testing lets you play scientist—and make … Continued
Do Video Backgrounds Help or Hurt Conversions? Thumbnail

Do Video Backgrounds Help or Hurt Conversions?

Not everything that glitters is gold. Video backgrounds are the new shiny thing in website design, but do they work for landing pages? Yes... and no. After some initial testing, we've put together some best practices for using video backgrounds on your landing pages. Check 'em out before jumping on the bandwagon.
Why Your AdWords Competitors Are Making More Money Than You Thumbnail

Why Your AdWords Competitors Are Making More Money Than You

Does it sometimes feel like everyone is making that green but you? Maybe it's because they are. And maybe it's because you aren't. Whether you’re trying to generate leads or make ecommerce sales, there’s an AdWords competitor who’s able to spend more than you to acquire new business. And more spend equals more revenue, right? Well, not exactly. In fact, a fresh perspective on your Adwords approach can maximize a modest budget. Ka-ching!
Dynamic Text Replacement: Bring Your AdWords Campaigns Back from the Dead Thumbnail

Dynamic Text Replacement: Bring Your AdWords Campaigns Back from the Dead

If your pay-per-click ads don’t match what prospects are searching for, they’re not going to get clicked. Say exactly what your prospect wants to hear on both your ads and landing page with these two dynamic features — and decrease your cost-per-click and increase your conversion rate while you’re at it.