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Why Branding and PPC Go Together Like PB&J [PODCAST] Thumbnail

Why Branding and PPC Go Together Like PB&J [PODCAST]

Branding isn’t just about which colors you’re using in your logo and on your business cards — it’s an indispensable part of your marketing that can have a serious impact on conversions. In this episode of the Call to Action podcast, we talk about how to optimize your brand from a conversion standpoint, and improve how you present your business in pay-per-click ads.

The Baker’s Guide to PPC Marketing

Who said PPC marketing was a piece of cake? It's actually the whole thing! Here are the 6 ingredients of a tasty PPC campaign, from keywords to landing pages.

24 Hours in the Google Economy – 2012 Stats [Infographic]

This infographic has more stats than a bored baseball commentator, and the best part is they're broken down by paid search across industry verticals. Dig in and see where your industry lies for click-thru rate, conversion rate and total sales.

26 Fresh Pay-Per-Click Posts You Shouldn’t Miss

What's the biggest reason that using AdWords creates a massive rate of failure? Marketers not understanding they should have targeted landing pages. This is especially important for those just starting, so we've added a whole section on running your campaigns on a small budget.