Does PPC excite you? Yeah, I didn't think so. But I bet I know what does excite you… A Quality Score of 10, a CTR of 15% and a Conversion Rate that makes your boss pee her pants.
Just because a customer is on your checkout page doesn't mean you've won yet. Here's how to optimize your checkout process so they don't abandon their cart.
You can’t have a successful business unless people know who you are. Here’s how to use your landing page to get the word out and increase brand awareness.
Ever wondered how Google determines your paid search ad position? The infographic below shows how the bidding auction works, including Ad Rank calculations, Cost Per Click, and how the all important Quality Score can influence your position.