Ever wondered how Google determines your paid search ad position? The infographic below shows how the bidding auction works, including Ad Rank calculations, Cost Per Click, and how the all important Quality Score can influence your position.
Landing Page Quality Score
Google recently announced that they are placing more importance on your landing pages when calculating Quality Score. One of the primary factors is keyword relevance, which makes it more important than ever that you use a targeted and focused landing page (rather than sending ad traffic to your homepage). The second infographic below – and the accompanying blog post on “Landing Pages for PPC” – highlights why you should be creating new landing pages for each of your paid search ads.
PPC Webinars (that’s talking video/slideshow stuff)
Anna Sawyer from Trada, also ran a cool series of webinars about optimizing your PPC for the holiday season (super seasonal relevance points) – plus me & Rick are in one of them.
You like these? Share ’em on Twitter. I’d appreciate it.