[Infographics] How Does the Google AdWords Auction Work? And Using Landing Pages for PPC…

Ever wondered how Google determines your paid search ad position? The infographic below shows how the bidding auction works, including Ad Rank calculations, Cost Per Click, and how the all important Quality Score can influence your position.

What is Google AdWords? [ infographic ]

© 2011 WordStream – a certified AdWords partner.

Landing Page Quality Score

Google recently announced that they are placing more importance on your landing pages when calculating Quality Score. One of the primary factors is keyword relevance, which makes it more important than ever that you use a targeted and focused landing page (rather than sending ad traffic to your homepage). The second infographic below – and the accompanying blog post on “Landing Pages for PPC” – highlights why you should be creating new landing pages for each of your paid search ads.

More Good stuff about Quality Score

Trada.com have some excellent resources on the subject of PPC and how to improve quality scores.

PPC Webinars (that’s talking video/slideshow stuff)

Anna Sawyer from Trada, also ran a cool series of webinars about optimizing your PPC for the holiday season (super seasonal relevance points) – plus me & Rick are in one of them.

 

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— Oli Gardner

About Oli Gardner
Unbounce co-founder Oli Gardner has seen more landing pages than anyone on the planet. He’s obsessed with identifying and reversing bad marketing practices, and his disdain for marketers who send campaign traffic to their homepage is legendary, resulting in landing page rants that can peel paint off an unpainted wall. A prolific international keynote speaker, Oli is on a mission to rid the world of marketing mediocrity by using data-informed copywriting, design, interaction, and psychology to create a more delightful experience for marketers and customers alike. He was recently named the "The 2018 Marketer to Watch," in the under 46 category, by his mother.
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