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  • [Infographics] How Does the Google AdWords Auction Work? And Using Landing Pages for PPC…

    Ever wondered how Google determines your paid search ad position? The infographic below shows how the bidding auction works, including Ad Rank calculations, Cost Per Click, and how the all important Quality Score can influence your position.

    What is Google AdWords? [ infographic ]

    © 2011 WordStream – a certified AdWords partner.

    Landing Page Quality Score

    Google recently announced that they are placing more importance on your landing pages when calculating Quality Score. One of the primary factors is keyword relevance, which makes it more important than ever that you use a targeted and focused landing page (rather than sending ad traffic to your homepage). The second infographic below – and the accompanying blog post on “Landing Pages for PPC” – highlights why you should be creating new landing pages for each of your paid search ads.

    More Good stuff about Quality Score

    Trada.com have some excellent resources on the subject of PPC and how to improve quality scores.

    PPC Webinars (that’s talking video/slideshow stuff)

    Anna Sawyer from Trada, also ran a cool series of webinars about optimizing your PPC for the holiday season (super seasonal relevance points) – plus me & Rick are in one of them.


    You like these? Share ’em on Twitter. I’d appreciate it.

    — Oli Gardner

    About Oli Gardner
    Unbounce co-founder Oli Gardner has seen more landing pages than anyone on the planet. But January 2018 is NOT about landing pages. We are doing a blog takeover to explore going from one to many products. We're doing this to increase awareness of our 2 new products (Popups & Sticky Bars), and to take a transparent journey of discovery to become better marketers. By writing 30 posts in 30 days – all about product awareness – I’ll be lifting the lid on Unbounce adoption and churn metrics, and sharing innovative tips and strategies to help us all become better at marketing our products. Read post 1 of 30 in the Product Awareness Month blog takeover Check out the full month's calendar of 30 product awareness posts.
    » More blog posts by Oli Gardner