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The 16 Best Digital Marketing Conferences of 2016 Thumbnail

The 16 Best Digital Marketing Conferences of 2016

Sometimes in order to level up, you need to step away from your desk and leave your daily routine behind. This is why we’ve curated a list of the best marketing conferences of 2016. It’s time to get an edge on the competition.
Aristotle: The OG of Landing Page Optimization Thumbnail

Aristotle: The OG of Landing Page Optimization

He's arguably one of the most persuasive men in history, and he rocked a dress before Jaden Smith was even a twinkle in Will's eye. No, we're not talking about Kanye — we're talking about Aristotle. And despite the fact that he lived long before the invention of the modern computer, Aristotle can teach us a few things about landing page optimization and how to effectively persuade your visitors to click your CTA.
The Weird and Wonderful Ways You Never Thought to Use Landing Pages Thumbnail

The Weird and Wonderful Ways You Never Thought to Use Landing Pages

The best landing pages are designed to serve a single campaign goal; this focus is what makes them so indispensable to lead generation campaigns. But it also makes landing pages great for so many other things — here are the weirdest and most wonderful examples we found.
Page Fights Finale: Bloopers, An Epic Face Off and the Distilled Wisdom of 12 Episodes Thumbnail

Page Fights Finale: Bloopers, An Epic Face Off and the Distilled Wisdom of 12 Episodes

The Page Fights concept was a simple one: get your landing page torn apart live by CRO experts… or watch it happen to others from the comfort of your own desk. Today, we're saying goodbye to Page Fights, but not without going at it one last time. In the nail-biting finale, watch Oli Gardner and Peep Laja completely brutalize each other's pages.
Growth Lessons from Twitter, HubSpot, PayPal and PlentyOfFish Thumbnail

Growth Lessons from Twitter, HubSpot, PayPal and PlentyOfFish

Imagine you were in a room with some of the world's biggest tech giants and they were spilling the secrets of how they scaled. Well, let us be your fly on the wall. Check out these exclusive startup growth lessons from the CEOs and growth hackers of Twitter, LinkedIn, Dropbox, Hootsuite, Marketo, HubSpot and PlentyofFish — just to name a few.
Is Your Designer Killing Your Conversions? Thumbnail

Is Your Designer Killing Your Conversions?

As we've learned to make more design decisions based on data, the tension between marketers and designers has reached new heights. But designers and marketers have a ton to learn from each other. Learn to speak the right language, and you can transform your designer into a CRO superstar.
When Do You Need a Long-Form Sales Page? Thumbnail

When Do You Need a Long-Form Sales Page?

When writing your landing pages, you want to include *just enough* information to close the sale – but how do you know how much copy you need to convert? In some cases, a long-form sales page could be exactly what you need to tell your story and set the stage for conversion.
A Step-by-Step Guide to Generating Leads With Your Content Marketing Thumbnail

A Step-by-Step Guide to Generating Leads With Your Content Marketing

You pour your heart and soul into creating awesome content, but are your posts getting the attention they deserve? More importantly, are they converting? This article will help you distribute your content to the right people and attract them back to your blog to convert. Ready?