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For More Meaningful Copy, Think Like a Fiction Writer Thumbnail

For More Meaningful Copy, Think Like a Fiction Writer

What makes a story great is not the happy ending, the romance or even when the hero overthrows the villain. A great story is one that takes the reader on a transformative journey. And great copy? Well it does that, too. By leveraging the core elements of a great story, you can craft persuasive and gripping copy that promises transformation… all the reader has to do is click that CTA.
Expert Copywriters Take On the Age-Old Question: Clear or Clever? [VIDEO] Thumbnail

Expert Copywriters Take On the Age-Old Question: Clear or Clever? [VIDEO]

There's a controversial topic among copywriters that has resulted in debate and perhaps even fisticuffs: Should copy be clever, clear or concise? We asked a few talented copywriters — including Joanna Wiebe, Demian Farnworth and Amy Harrison — for their opinion, and their answers might surprise you.
Simple Recipes for No-Fail Landing Page Copy [+ Free Downloadable Worksheet] Thumbnail

Simple Recipes for No-Fail Landing Page Copy [+ Free Downloadable Worksheet]

Did you know? Writing landing page copy is a lot like baking. Just like your grandma's famous double chocolate chip cake, effective landing page copy relies on very specific formulas and ratios to get it right — not too dense, not too fluffy. These no-fail formulas might not taste as good as grandma's baking, but they're sure to win you some conversions — and that's the icing on the cake.