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How We Increased Conversions by 700% Using Giveaways to Capture Leads

This case study discovered that landing pages running a contest giveaway increased email leads by 700%. We repeat. A 700% increase in email subscribers. Yowza! That's a lot. Ya, you better read this.

5 Tested Conversion Design Tactics You Should Put to Work. Right Now.

You think your design decisions are helping your page convert, right? Maybe not. These 5 case studies will show you what you should be doing, and more importantly, what you SHOULDN'T be doing. Read on...

How to Optimize Your Business Blog [Checklist]

How do you know that your business blog is running as efficiently as possible? Here's a master checklist of everything your blog should be optimizing for & how to do it.

What to A/B test: 10 A/B testing ideas to inspire your experiments

Learn what to A/B test with these 10 A/B testing ideas that can help you improve your website and increase conversions.

[How To] Demonstrate the Value of Conversion Rate Optimization to Any Boss (or Client)

CRO is still a new marketing discipline to many companies - so follow these 6 steps to convince your boss to allocate some time and budget for it.

[How to] Manage a Successful Business Blog

Knowing your target costumer, or in this case, reader, is the foundation to producing a successful business blog, and it's time every business understood that content marketing is the new marketing black and if you don't have a blog attached to your business site then you need to start... NOW!

How to Write A Landing Page: Slang, Emojis, and Memes—Oh My!

Your brand tone is casual, but how do you best portray that within your copy? We’ll walk you through the best practices for using slang on your landing pages.

Typography 101: How to Choose the Right Landing Page Fonts

Your choice of font has a huge impact on the way your content is consumed. We'll go over typography basics and how to make the right choice for your page.

How to Build and Optimize CTA Buttons That Convert

CTA buttons may be small but they pack a big punch. Here's how you can build a CTA button that actually leads to conversions.

13 mobile landing page examples that seriously set the bar

Are your landing pages optimized to convert on-the-go visitors? Check out some of the best mobile landing pages built (with important takeaways for your next campaign).

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