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Why Social Media Marketers Get No Respect [PODCAST] Thumbnail

Why Social Media Marketers Get No Respect [PODCAST]

Social media might seem like an easy job, but it's just as easy to mess things up and alienate potential customers. In this episode of the Call to Action podcast, we discuss six common mistakes that marketers make on social media.
The Aftermath of Mobilegeddon and What It Means for Marketers Thumbnail

The Aftermath of Mobilegeddon and What It Means for Marketers

When the term "Mobilegeddon" was first used to describe Google's mobile algorithm update, some thought it might have been a little bit dramatic. But recent data is showing just how serious Google is about ensuring that users have a delightful experience on mobile devices.
Turn Content into Customers [PODCAST] Thumbnail

Turn Content into Customers [PODCAST]

Have you ever wondered how Unbounce collected its first leads? Or how you can make your content do more than just create awareness for your company? In this episode of the Call to Action podcast, we share tactics for putting your content to work and gaining qualified leads in the process.
4 Ways You’re Using UTM Tags Wrong Thumbnail

4 Ways You’re Using UTM Tags Wrong

UTM tags append your campaign links with little bits of code so you can track which channels are bringing you the biggest wins. It's all pretty awesome, except for when you’re using your UTM tags incorrectly or — even worse — not at all.
The 10-Minute AdWords Management Workout Thumbnail

The 10-Minute AdWords Management Workout

Improving your AdWords account is much like building your muscles at the gym. It isn’t about working longer or harder. It’s about working smarter. But how can you effectively use your time to make the biggest and most positive impacts on your AdWords performance?
5 Annoying Barriers to Conversion on Your Mobile Landing Pages Thumbnail

5 Annoying Barriers to Conversion on Your Mobile Landing Pages

Are your mobile landing pages frustrating the crap out of people? We watched conversion experts Oli Gardner, Peep Laja and Craig Sullivan tear a bunch of mobile pages to shreds. In the process, we uncovered five common mistakes to avoid if you don't want your mobile users to bail.