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4 Ways to Use Typefaces on Your Landing Page to Elevate Your Brand Thumbnail

4 Ways to Use Typefaces on Your Landing Page to Elevate Your Brand

Create a hierarchy, evoke emotion, or even break the rules (with purpose). There's a whole range of ways to use fonts, and it's especially crucial on landing pages, which need to match the branding of your main website. In today's post, see tips on how to use typefaces effectively in your marketing, straight from Unbounce's designers.
Travel Marketers Have a Trust Problem Thumbnail

Travel Marketers Have a Trust Problem

Travel marketers — y’all have a tough gig. Not only do you have to persuade prospects to spend their hard-earned cash, you also need them so spend their hard-earned vacation time. It’s no wonder then that a lack of trust on travel landing pages can have have a devastating effect on your conversion rates. Fortunately, data scientists at Unbounce have mined thousands of travel landing page to provide you with data-backed strategies to improve trust on your travel landing page. Take a trip with us?
Google AdWords Launches Greater Visibility Into Quality Score Components (And What This Means For You) Thumbnail

Google AdWords Launches Greater Visibility Into Quality Score Components (And What This Means For You)

At one time or another, you may have seen changes to you or your client's AdWords Quality Score and had to justify the change with a gut feeling about when and why it could have happened. Up until this month, there hasn't been a scalable way to look at the components of your Quality Score at scale, but AdWords' latest reporting improvement changes this game. Learn more about what's new to your AdWords account and how to take advantage as a performance marketer.

10 Ways the NFL can help a Landing Page that won’t Convert

You have a landing page. Just sitting there, staring at you with a level of conversion reminiscent of the Pittsburgh Steelers’ kicker Jeff Reed in 2009’s Sunday Night game against the Chicago Bears. Your creative team, or self-indulgent entrepreneurial mind got you within what you assumed was winning range with a brilliant idea and a … Continued
16 Website Popup Examples Critiqued for Conversion Thumbnail

16 Website Popup Examples Critiqued for Conversion

Overlays can do a lot of the heavy lifting when it comes to capturing the attention of visitors. But once you have their attention, what are you doing to pique their interest? We critique 16 overlays to illustrate some dos and the don’ts.
How Unbounce Used Popups to Get 3,000+ Leads [Case Studies] Thumbnail

How Unbounce Used Popups to Get 3,000+ Leads [Case Studies]

Unbounce has been testing lead gen popups on our website and blog for the past year. Using just two popups, we were able to collect 3,200+ leads and signups for Conversion Rate Optimization Day and Digital Agency Day. Here’s what we learned, and how you can apply our learnings to your own website popup strategy for maximum conversions.