25 AI marketing tools to increase productivity and maximize conversions
Learn how some of the most powerful AI marketing tools increase your productivity and improve your conversion rates.
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Work Trip Meets Mini Getaway: A Marketer’s Guide to Vancouver for Call to Action Conference
CTAConf 2018 is happening in a beautiful city at its best time of year. So why not mix business with pleasure? Today Vancouver locals and fans share their must-dos, must-sees, and must-eats so you can make the most of this August's work trip.
What is a PPC Landing Page? (With 4 Real Examples For AdWords)
A PPC landing page is a standalone web page you intend to use in a paid campaign on AdWords, Bing Ads, or similar. It’s a dedicated page where visitors ‘land’ after clicking through on a pay-per-click ad. Particularly good landing pages for PPC typically contain just one focused campaign goal or objective known as a … Continued
The Agency Swiss Army Knife – 27 Dream Marketing Stack Tools You Can’t Afford to Miss
Tool fatigue is a real thing, and if you’re an agency marketer working with your own tools plus your clients', you know that more than anyone. Fortunately for you, we’ve compiled 27 best agency marketing tools, selected specifically for their native integrations, multi-client support and the nitty-gritty you need like full-funnel tracking. So, what are you waiting for? Now is as good a time as any to start optimizing your marketing stack.
Strategies You Need To Try in 2017, According to 13 Digital Marketing Experts
We spoke to 13 digital marketing experts about the strategies they want to test in 2017 and the ones they want to cut. The TL;DR? Don’t make New Year’s resolutions, make strategic decisions.
![PPC Landing Page Magic: Secrets Revealed [GIFOGRAPHIC] Thumbnail](https://unbounce.com/photos/08-Unbounce-PPC-Landing-Page-850x318-386x165.gif)
PPC Landing Page Magic: Secrets Revealed [GIFOGRAPHIC]
You don't need to be a magician to conjure up PPC campaigns that convert... but it doesn't hurt to know a few tricks. Johnathan Dane of KlientBoost has a few PPC landing page optimization tricks up his sleeve, and he wants to pull back the curtain and show you they're done.
![Master the Multi-Channel Campaign [Free Digital Campaign Launch Kit] Thumbnail](https://unbounce.com/photos/digital-campaign-launch-kit-feature-386x165.jpg)
Master the Multi-Channel Campaign [Free Digital Campaign Launch Kit]
Ever set out to launch an epic multi-channel campaign, but get bogged down by bottlenecks and poor planning? We get it — we’ve been there too. Don’t fret! We have just the solution for you: a complete Digital Campaign Launch Kit. Not only will the projections worksheet and marketing brief help to clarify your end goal, they’ll also save you and your teammates some heartache.
The Making of a Localized Digital UK Marketing Campaign
Thinking about expanding your business globally? Don’t dive right in. Instead, dip your toes in and generate buzz with a geo-targeted marketing campaign. We did it for UK Marketing Day, and we’ll show you how. The best part? Skip the stuffy air travel — you can plan it all on home turf.
Information hierarchy 101: How to structure your landing pages
In order to get prospects to convert, your landing pages need to tell them what they want to hear at the precise moment they want to hear it. If that sounds like a tall order (or like a job for a psychic), we've got a simple framework to help.
![Julien Smith of Breather: I Was a Thought Leader Before a CEO [PODCAST] Thumbnail](https://unbounce.com/photos/julien-smith-cta-interview-850-386x165.png)
Julien Smith of Breather: I Was a Thought Leader Before a CEO [PODCAST]
After a couple of books and a ton of public speaking, Julien Smith decided it was time to put his money where his mouth is — so he co-founded Breather, a company that rents out private spaces by the hour. In this episode of the Call to Action podcast, Julien tells all about his seemingly backwards transition from marketing thought leader to real-world marketer and CEO.