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Ask Yourself These 5 Questions Before Launching That Website Popup Thumbnail

Ask Yourself These 5 Questions Before Launching That Website Popup

“With great power comes great responsibility.” While Uncle Ben wasn’t explicitly referring to overlays when he said these iconic words to Peter Parker, the same could be said about these handy little conversion tools. So as a responsible marketer, ask yourself these five questions before you launch that overlay.

The Conversion Marketing Scorecard

Let’s start with a simple statement: Most Landing Pages Suck More Than You Think! Following the principles of denial, the first step in recovery is admitting that you have a problem. If you followed my last post about the 4 Truths of Conversion Marketing, you’ll know that there is a fair amount of psychology involved … Continued
What You Need to Know About Google Maps’ Promoted Pins Thumbnail

What You Need to Know About Google Maps’ Promoted Pins

You may be surprised to learn that increasingly, people are shopping locally. So how can you be sure they visit your establishment and not somebody else’s? Promoted pins, Google Maps' latest ad feature, might be just what you need to start catering directly to the people who are most likely to visit your business in the first place.
A 2-Week Publishing Hiatus to Make Our Blog Better (We Need Your Help!) Thumbnail

A 2-Week Publishing Hiatus to Make Our Blog Better (We Need Your Help!)

We want to take the Unbounce blog to the next level, so we're pausing content production to work on optimization experiments that we think will result in huge wins. We could really use your help in making the blog more awesome — could you fill in this three-minute survey about what you’d like to see more of?
Producer’s Pick: 5 Call to Action Podcast Episodes to Put in Your Queue Thumbnail

Producer’s Pick: 5 Call to Action Podcast Episodes to Put in Your Queue

Since launching the Call to Action podcast, we’ve had the opportunity to interview some of the industry greats, from HubSpot’s Ginny Soskey to NextView Ventures’ Jay Acunzo. It’s a tough job rounding up our favorite episodes (because, we love ‘em all) but someone has to do it. Enter Call to Action host Stephanie Saretsky. She has shared her top five episodes of all time. They’re actionable, hilarious and brimming with creative approaches to marketing.
Are You Missing this Vital Ingredient In Your Content Strategy? Thumbnail

Are You Missing this Vital Ingredient In Your Content Strategy?

A well-run blog can drive huge amounts of traffic to your site — traffic which can then be converted to customers. But if your blog content is unfocused, it can actually muddy your brand, negatively impact your SEO and make it more difficult to leverage your content for sales. Fortunately, it's never too late to find your focus, and we show you how in three easy steps.
The Definitive Guide to Agency Marketing Automation Thumbnail

The Definitive Guide to Agency Marketing Automation

Agency life is hard work. You spend so much of your time getting results for your clients that often simple tasks — such as implementing email automation workflows — fall by the wayside. Not anymore, my friends! This step-by-step guide will help you set up effective workflows to nurture your leads all the way from interested contacts to happy customers. Because no lead should be left behind.
For More Meaningful Copy, Think Like a Fiction Writer Thumbnail

For More Meaningful Copy, Think Like a Fiction Writer

What makes a story great is not the happy ending, the romance or even when the hero overthrows the villain. A great story is one that takes the reader on a transformative journey. And great copy? Well it does that, too. By leveraging the core elements of a great story, you can craft persuasive and gripping copy that promises transformation… all the reader has to do is click that CTA.