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10 Words That Only a Marketer Could Have Made Up

From catvertising to advertainment, marketers have made up a lot of silly words to describe what we do. We've rounded up some of our favorite marketing portmanteaus in this listicle (see what we did there?).

Free Landing Page Makeover – PhoenixSpanish.com

Today I’m going to present the first in a series of free landing page critiques. Our first example comes from language school LeTutor. My hope is that the simple process described below will be of benefit to others in a similar situation. I’d like to thank LeTutor for agreeing to the public scrutiny of their … Continued

13 Warning Signs Your Web Copy Stinks

You slaved over your web copy, carefully crafted & polished each sentence. You’ve rewritten, edited and tweaked. You hit publish and... nothing. Here are 13 crappy copy warning signs, mistakes you should avoid and tweetable takeaways.

How to Make Your Ebook Marketing Campaign *Almost* Perfect

A multi-channel, multi-touch online marketing campaign, requires a lot of planning & attention to detail. It’s easy to let one or two of the pieces fall through the cracks. Learn from an analysis of Easypurl's full-cycle ebook marketing campaign.

[How to] Use Design Principles to Increase Conversions

A how-to showing how fundamental design principles can be used to increase conversions on your landing pages. Broken down into two important distinct areas of conversion centered design: form design and CTA design.