48 Tweetable Stats To Make You An Online Marketing SmartyPants

online marketing smartypants

So you want to become an online marketing smartypants? Or maybe you already are one and want to show-off your marketing knowledge to your thousands of twitter followers? Well looketh no further, here’s your one-stop shop to a giant handful of interesting marketing stats.

Learn some rad new marketing facts, take your pick of the best, and tweet away. But don’t worry, you get to change the tweets before they go out.

Just don’t change the stats :)

My Top 3?

  1. Running an A/B Test without thinking of statistical confidence is worse than not running a test at all

    Source: Conversion XL

  2. B2B companies with blogs generate 67% more leads per month on average than non-blogging firms

    Source: Social Media B2B

  3. Gmail once tested 50 shades of blue for their CTA color and found the highest converting shade

    Source: Quick Sprout

Content Marketing

content marketing tweets

  1. Content creation will increase by 15.1% in 2013 to total $118.4 billion

    Source: Ragan

  2. Interesting content is a top 3 reason why people follow brands on social media

    Source: Content+

  3. Blogs give websites 434% more indexed pages and 97% more indexed links

    Source: Content+

  4. B2B companies with blogs generate 67% more leads per month on average than non-blogging firms

    Source: Social Media B2B

  5. Editorial Briefs are just as important as creative briefs

    Source: ClickZ

  6. Producing enough content is one of the biggest challenges for marketers

    Source: Content Marketing Institute

  7. The average cost to generate a lead through inbound marketing ($143) is about half the average for outbound marketing ($373)

    Source: EConsultancy

A/B Testing

ab testing tweets

  1. A/B Testing doesn’t mean you have two players; it means you have one variable

    Source: Search Engine Watch

  2. Only 1 out of 8 A/B tests have driven significant change

    Source: Conversion XL

  3. Gmail once tested 50 shades of blue for their CTA color and found the highest converting shade

    Source: Quick Sprout

  4. A/B Testing is about letting the customer do the talking, without actually talking

    Source: Visual Website Optimizer

  5. For 2 years running, A/B testing is the most used method for improving conversion

    Source: Econsultancy

  6. Running an A/B Test without thinking of statistical confidence is worse than not running a test at all

    Source: Conversion XL


ecommerce tweets

  1. The Top 10 ecommerce sites report an average conversion rate of 12%

    Source: Invesp

  2. Load times among America’s top retail sites increased 22%in one year alone

    Source: EConsultancy

  3. Mobile commerce will account for 24% of global eCommerce by 2017

    Source: Fact Browser

  4. 50% of ecommerce sites ask for the same information more than once adding needless friction to the checkout experience

    Source: Baymard

Social Media

social media tweets

  1. Google’s +1 button is used 5 million times a day

    Source: Huffington Post

  2. There are 2.7 billion “likes” per day on Facebook

    Source: Digital Trends

  3. The Ford Explorer Launch of Facebook generated more traffic than a super bowl ad

    Source: SMBPlans

  4. 1 million websites have integrated with Facebook

    Source: Huffington Post

  5. YouTube is the second largest search engine in the world


  6. Pinterest pins which include prices receive 36% more likes than those which do not

    Source: Shopify

  7. 76% of marketers believe “they know what their consumers want” in terms of social media content and interaction; only 34% have actually asked

    Source: e-strategy Trends

  8. Social sharing buttons raise the most interest, followed by social activity widgets and social sign-on

    Source: Eloqua

  9. 25.3% of B2B marketers use LinkedIn to reach high profile influencers

    Source: Marketo

  10. Facebook posts that include questions tend to get more comments, but fewer shares and likes

    Source: Hubspot

  11. Roughly 90% of B2B marketers use social media to distribute their content

    Source: Content Marketing Institute & Marketing Profs


pay per click tweets

  1. Paid search ads give you a 89% incremental lift in site visitors

    Source: Search Engine Land

  2. Google makes $100 million per day with search advertising

    Source: Wordstream

Conversion Rate Optimization

conversion rate optimization tweets

  1. Conversion tracking is now integrated directly into the Facebook interface

    Source: PPC Hero

  2. Implement a structured approach to improving conversion: It’s a process, not a one-off project

    Source: EConsultancy

  3. If content is king, then conversion is queen

    Source: John Munsell

  4. For every $92 dollars spend acquiring customers, only $1 is spend converting them

    Source: EConsultancy

  5. Don’t optimize for conversions, optimize for revenue

    Source: Quick Sprout

  6. Where there is friction there is opportunity. Either you solve it for your customers today or a competitor will do it tomorrow

    Source: Bryan Eisenberg

Email Marketing

email marketing tweets

  1. 64% of decision makers read their email via mobile device

    Source: Top Rank

  2. For B2B companies, email subject lines that contain: “Money,” “revenue,” and “profit” perform the highest

    Source: Adestra

  3. 64% of people say they open an email because of the subject line

    Source: Chadwick Martin Bailey,

  4. If marketers optimized their emails for image blocking, ROI would increase 9+%

    Source: Jay Baer

  5. 39% of marketers have no strategy for mobile email

    Source: EConsultancy

  6. B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%)

    Source: Earnest Agency

Lead Gen

lead generation tweets

  1. 79% of marketing leads never convert into sales

    Source: Unbounce

  2. 85% of people would rather provide an email for an ebook vs. paying with a tweet

    Source: Unbounce

  3. 81% of marketers use email for lead gen, 75% use SEO and 72% use Social Media

    Source: MarketingSherpa

  4. LinkedIn generated the highest visitor-to-lead conversion rate at 2.74%, almost 3 times higher (277%) than both Twitter (.69%) and Facebook (.77%)

    Source: HubSpot

  5. 9 out of 10 B2B buyers say when they are ready to make a purchase, they will find a vendor

    Source: Earnest Agency

  6. 47% of nurtured leads make 47% larger purchases than non-nurtured leads

    Source: Top Rank

  7. 12% of marketers rate social media as “very effective” for lead gen while 27% say it is “not effective.” The only tactic that fares worse is print advertising (9% very effective vs. 30% not effective)

    Source: MarketingSherpa

— Stefanie Grieser

default author image
About Stefanie Grieser
As the 9th employee at Unbounce, Stefanie Grieser has gone from scrappy startup marketer to passionate, scale-up leader, heading up international markets, partnerships and events. She was named top 100 female marketers to follow and loves turning a good idea into an impactful, memorable experience. Find her on Twitter @smgrieser.
» More blog posts by Stefanie Grieser


  1. Todd

    Great roundup, Stefanie! I’m definitely going to use some of these quotes in client info packets when we go in to talk about inbound marketing. Thanks!

  2. Bruno

    Fifty shades of blue, lol!

    Take that E. L. James, Google did it before!

  3. Stefanie Grieser

    Thanks Todd! Glad these stats and quotes helped you out. They definitely make the inbound marketing case for any clients that are doubters :)

    Bruno – “Take that E. L. James, Google did it before!” << Yes! Amazing quote and exactly what I was thinking when I saw the stat.

  4. Brett Langlois

    These are awesome! I will definitely be using some of these stats.

  5. Freebie: The Collective Legal Guide For Designers (Contract Samples) + MORE

    […] 48 Tweetable Stats To Make You An Online Marketing SmartyPants […]

  6. CT Nguyen

    What an amazing list! Appreciate the time you invest to gather these data. I’ll definitely use them in future tweets.

  7. Ryan Glass

    Stephanie, fantastic post. Grabbed my attention and kept me hooked through-out. I will definitely be digging deeper into some of these and sharing the post with the team.

  8. Samfrank

    Thanks for sharing as I know 47% of social media users contact customer service via social media site….

  9. Friday Catch-Up: Most Important News and Posts about SEO and Online Marketing This Week - Promodo Blog

    […] Nothing builds online credibility like stats. Yet, sometimes marketers have a hard time figuring out which stats to share with their fans and followers. If you are looking to promote yourself as an expert on online marketing, there are at least four dozen stats you can share on Twitter. These stats are authentic and reliable and most of all, they are Tweetable. It is a great way for you to build credibility on a leading social networking website. Read more at Unbounce. […]

  10. Red Website Design

    Some really interesting stats there Stefanie, thanks for sharing them.

    Personally I’d put the following at No. 1

    “B2B companies with blogs generate 67% more leads per month on average than non-blogging firms”

  11. Ron

    I was doing research and found this information very helpful. Thank you

    • Stefanie Grieser

      Thanks for the compliments Ron. Research did take some time, but I am very happy to see that a lot of people find this tweet-size information helpful.

  12. Local Income Lab | 9 Hot Links for Local Marketers

    […] 48 tweetable stats that will make you look like an online marketing smartypants. […]

  13. gkrao

    Our services are,
    Vyshnavi Infotech is a best internet marketing services company in India, USA that specializes in Search Engine Optimization, Search Engine Marketing, Pay-Per Click Campaign, Social Media Marketing, Video Marketing, Reputation Management, E-mail Marketing, Mobile Marketing, Online Advertising,etc.Vyshnavi Infotech improves your company’s online visibility with our best SEO practices.

    For more details please visit:http://vysinc.com/seo.html

  14. The McGraw-Hill 36-Hour Course Online Marketing

    […] McGraw-Hill 36-Hour Course: Online Marketing" alt="The McGraw-Hill 36-Hour Course: Online Marketing” […]

  15. Michael

    Holy Resources! This is a great list. I’ve already read through several articles and have found them useful.

  16. 12 Tweetbare stats om slim te lijken - Webanalisten.nl

    […] uit te drukken? Ben je een fantastische optimalisatie specialist, maar is je imago niet optimaal? Unbounce deelt 48 Tweetbare stats om slim te lijken, en wij pikten er voor jullie 12 webanalyse en Conversie […]

  17. Rafael Moreno

    Great stats! Are you planning to keep this updated in some way? if so, please let us know… best regards and again, good job.

  18. Caitlin

    I’ve been browsing online more than 3 hours today, yet I never found any interesting article like yours. It is pretty worth enough for me. In my view, if all website owners and bloggers made good content as you did, the web will be a lot more useful than ever before.

  19. Aqiqah

    Thank you for every other magnificent post.
    Where else could anyone get that kind of information in such
    a perfect means of writing? I have a presentation next week,
    and I am at the look for such info.

  20. Kick Asses Pic

    Does your blog have a contact page? I’m having a tough time finding it but, I’d like to shoot you an e-mail.

    I’ve got some creative ideas for your blog you might be enthusiastic about hearing. Either way, great site and I look forward to seeing it grow over time.

  21. extreme bikini body

    Hello! I just discovered your webpage: 48 Tweetable Stats To
    Make You An Online Marketing SmartyPants | Unbounce when I was surfing around stumbleupon.
    com. It looks as though someone loved your blog so much
    they decided to bookmark it. I’ll certainly be returning here more often.

  22. hawaiian

    Very good article. I certainly love this website. Keep
    it up!

  23. food cuisine

    It’s nearly impossible to find educated people in this particular topic, however, you sound like you know what you’re talking about!

  24. cheat and another to your favourite facebook game or mmo by no surveys

    Appreciating the commitment you put into your site and in depth information you provide.

    It’s great to come across a blog every once in a while that isn’t
    the same unwanted rehashed material. Great read! I’ve saved your site and I’m including your RSS feeds to my Google account.

  25. computer tablet reviews

    Hello there, You’ve done a fantastic job. I will certainly digg it and personally recommend to my friends. I’m confident they’ll be benefited from this website.

  26. Copywriting for SEO: 6 Simple Steps to Better Conversions

    […] copywriting is a delicate art. We have to ensure that our headlines are sufficiently magnetic, tweetable, and deliver while not […]

  27. Blogging best practices: 8 ideas for curated blog posts

    […] These are great posts – Some examples: 25 Jaw-Dropping Marketing Automation Stats and 48 Tweetable Stats To Make You An Online Marketing SmartyPants. Oh and the people you source data from […]

  28. Richard Gilbert

    Great post found it very helpful, Start my new SEO & marketing plan next week so will put this to practice. bookmarking this website is a must

  29. first republic home warranty

    This is a wonderful article, Gives so much info in it, These type of articles keeps the users interest in the website, and keep on sharing more.

  30. Angel Investor in India

    I read blogs on a similar topic, but I never visited your blog. I added it to favorites and I’ll be your constant reader.

  31. Cyprus Property

    Previously it was an absolute intimidating issue in my circumstances, however , noticing the specialized strategy you treated it took me to weep over joy.

  32. North Cyprus Property

    I am just grateful for this service and wish you comprehend what an amazing job your are getting into educating many others all through your website.

  33. Pain In Center Of Shoulder Blades

    I feel extremely grateful to have discovered your entire website page and look forward to tons of more enjoyable minutes reading here.

  34. Active Release Chiropractic

    Thanks a lot once again for all the details.

  35. North Cyprus Property

    Thanks a lot for providing individuals with an exceptionally pleasant opportunity to read articles and blog posts from this web site.

  36. Cyprus Property

    Most of the young boys happened to be absolutely very interested to see all of them and now have seriously been making the most of those things.

  37. Dyno Tuning Edmonton

    Fantastic and wonder full post.

  38. TUBI Porsche Exhaust

    Your blog is really great, I come over every day and each time I find something that suits me This blog has a lot of friendliness and a warm welcome.tubi exhausts systems

  39. Futbal Betting

    Good blog.Very interesting. Thank for post.

  40. Diesel Engine Rebuilders Edmonton

    This blog could be the inspiring blog I ever seen! thanks for sharing :)

  41. Pole barns Illinois

    I’m certain you haven’t met any of us.

  42. Diesel Performance Parts

    Thanks for your entire work on this site. Gloria take interest in doing investigations and it’s easy to see why.

  43. Diesel Performance Canada

    My partner and i know all concerning the powerful tactic you render important tips and hints through your blog and in addition recommend response from some other people on that theme while our daughter is in fact learning a lot of things.

  44. Diesel Performance kits

    I needed to create you one very little word just to give many thanks again about the amazing things you have shared on this page.

  45. Ornate Plaster Moulding

    This has been simply pretty generous with you to grant unhampered precisely what many of us could have marketed as an ebook to earn some bucks for themselves, most importantly now that you could have tried it if you ever desired.

  46. Cornice Ceiling Roses‎

    Those inspiring ideas additionally worked to become a fantastic way to fully grasp that most people have the same desire much like my personal own to learn a whole lot more in regard to this matter.

  47. Decorative plaster coving suppliers

    I’m sure there are many more pleasant periods ahead for those who view your blog.

  48. server kopen

    I want to express my appreciation to the writer just for bailing me out of this type of challenge.

  49. vpn server

    As a result of exploring throughout the world wide web and seeing advice that were not productive, I figured my entire life was done.

  50. champion Tubi Exhausts

    Really impressed! Everything is very open and very clear clarification of issues. It contains truly facts. Your website is very valuable. Thanks for sharing.

  51. oldegloryseward

    This is a great article, that I really enjoyed reading. Thanks for sharing.

  52. Grow gums

    Gloria take interest in doing investigations and it’s easy to see why.

  53. Cylindrical autoclave

    I want to it articles thank for your time of this nice read!!! I definitely enjoy every little bit of it and I have you bookmarked to check out new stuff on your blog a must read blog!!!!Cylindrical autoclave
    Automatic Laminar Flow

  54. Maths Tutor Sydney

    The learning lab is providing the best Maths and English tutor in Sydney and if you are looking for maths tutor for your child contact us now!

  55. Startup investment in India

    Thanks for making such a cool post which is really very well written.will be referring a lot of friends about this.Keep blogging.

  56. Angel investors in India

    Thanks for making such a cool post which is really very well written.will be referring a lot of friends about this.Keep blogging.

  57. Coderra

    While I’m a big fan of statistics people don’t often stop to check whether they are true, or what sources they were using. Some of the ones here look impressive, but I’d be more interested in reading how the stats were compiled than tweeting!

  58. domino qiu qiu

    Thanks.. Great article