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  • 48 Tweetable Stats To Make You An Online Marketing SmartyPants

    online marketing smartypants

    So you want to become an online marketing smartypants? Or maybe you already are one and want to show-off your marketing knowledge to your thousands of twitter followers? Well looketh no further, here’s your one-stop shop to a giant handful of interesting marketing stats.

    Learn some rad new marketing facts, take your pick of the best, and tweet away. But don’t worry, you get to change the tweets before they go out.

    Just don’t change the stats :)

    My Top 3?

    1. Running an A/B Test without thinking of statistical confidence is worse than not running a test at all

      Source: Conversion XL


    2. B2B companies with blogs generate 67% more leads per month on average than non-blogging firms

      Source: Social Media B2B


    3. Gmail once tested 50 shades of blue for their CTA color and found the highest converting shade

      Source: Quick Sprout


    Content Marketing

    content marketing tweets

    1. Content creation will increase by 15.1% in 2013 to total $118.4 billion

      Source: Ragan


    2. Interesting content is a top 3 reason why people follow brands on social media

      Source: Content+


    3. Blogs give websites 434% more indexed pages and 97% more indexed links

      Source: Content+


    4. B2B companies with blogs generate 67% more leads per month on average than non-blogging firms

      Source: Social Media B2B


    5. Editorial Briefs are just as important as creative briefs

      Source: ClickZ


    6. Producing enough content is one of the biggest challenges for marketers

      Source: Content Marketing Institute


    7. The average cost to generate a lead through inbound marketing ($143) is about half the average for outbound marketing ($373)

      Source: EConsultancy

    A/B Testing

    ab testing tweets

    1. A/B Testing doesn’t mean you have two players; it means you have one variable

      Source: Search Engine Watch


    2. Only 1 out of 8 A/B tests have driven significant change

      Source: Conversion XL


    3. Gmail once tested 50 shades of blue for their CTA color and found the highest converting shade

      Source: Quick Sprout


    4. A/B Testing is about letting the customer do the talking, without actually talking

      Source: Visual Website Optimizer


    5. For 2 years running, A/B testing is the most used method for improving conversion

      Source: Econsultancy


    6. Running an A/B Test without thinking of statistical confidence is worse than not running a test at all

      Source: Conversion XL

    Ecommerce

    ecommerce tweets

    1. The Top 10 ecommerce sites report an average conversion rate of 12%

      Source: Invesp


    2. Load times among America’s top retail sites increased 22%in one year alone

      Source: EConsultancy


    3. Mobile commerce will account for 24% of global eCommerce by 2017

      Source: Fact Browser


    4. 50% of ecommerce sites ask for the same information more than once adding needless friction to the checkout experience

      Source: Baymard

    Social Media

    social media tweets

    1. Google’s +1 button is used 5 million times a day

      Source: Huffington Post


    2. There are 2.7 billion “likes” per day on Facebook

      Source: Digital Trends


    3. The Ford Explorer Launch of Facebook generated more traffic than a super bowl ad

      Source: SMBPlans


    4. 1 million websites have integrated with Facebook

      Source: Huffington Post


    5. YouTube is the second largest search engine in the world

      Source:


    6. Pinterest pins which include prices receive 36% more likes than those which do not

      Source: Shopify


    7. 76% of marketers believe “they know what their consumers want” in terms of social media content and interaction; only 34% have actually asked

      Source: e-strategy Trends


    8. Social sharing buttons raise the most interest, followed by social activity widgets and social sign-on

      Source: Eloqua


    9. 25.3% of B2B marketers use LinkedIn to reach high profile influencers

      Source: Marketo


    10. Facebook posts that include questions tend to get more comments, but fewer shares and likes

      Source: Hubspot


    11. Roughly 90% of B2B marketers use social media to distribute their content

      Source: Content Marketing Institute & Marketing Profs

    Pay-Per-Click

    pay per click tweets

    1. Paid search ads give you a 89% incremental lift in site visitors

      Source: Search Engine Land


    2. Google makes $100 million per day with search advertising

      Source: Wordstream

    Conversion Rate Optimization

    conversion rate optimization tweets

    1. Conversion tracking is now integrated directly into the Facebook interface

      Source: PPC Hero


    2. Implement a structured approach to improving conversion: It’s a process, not a one-off project

      Source: EConsultancy


    3. If content is king, then conversion is queen

      Source: John Munsell


    4. For every $92 dollars spend acquiring customers, only $1 is spend converting them

      Source: EConsultancy


    5. Don’t optimize for conversions, optimize for revenue

      Source: Quick Sprout


    6. Where there is friction there is opportunity. Either you solve it for your customers today or a competitor will do it tomorrow

      Source: Bryan Eisenberg

    Email Marketing

    email marketing tweets

    1. 64% of decision makers read their email via mobile device

      Source: Top Rank


    2. For B2B companies, email subject lines that contain: “Money,” “revenue,” and “profit” perform the highest

      Source: Adestra


    3. 64% of people say they open an email because of the subject line

      Source: Chadwick Martin Bailey,


    4. If marketers optimized their emails for image blocking, ROI would increase 9+%

      Source: Jay Baer


    5. 39% of marketers have no strategy for mobile email

      Source: EConsultancy


    6. B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%)

      Source: Earnest Agency

    Lead Gen

    lead generation tweets

    1. 79% of marketing leads never convert into sales

      Source: Unbounce


    2. 85% of people would rather provide an email for an ebook vs. paying with a tweet

      Source: Unbounce


    3. 81% of marketers use email for lead gen, 75% use SEO and 72% use Social Media

      Source: MarketingSherpa


    4. LinkedIn generated the highest visitor-to-lead conversion rate at 2.74%, almost 3 times higher (277%) than both Twitter (.69%) and Facebook (.77%)

      Source: HubSpot


    5. 9 out of 10 B2B buyers say when they are ready to make a purchase, they will find a vendor

      Source: Earnest Agency


    6. 47% of nurtured leads make 47% larger purchases than non-nurtured leads

      Source: Top Rank


    7. 12% of marketers rate social media as “very effective” for lead gen while 27% say it is “not effective.” The only tactic that fares worse is print advertising (9% very effective vs. 30% not effective)

      Source: MarketingSherpa


    — Stefanie Grieser


    About Stefanie Grieser
    As the 9th employee at Unbounce, Stefanie Grieser has gone from scrappy startup marketer to passionate, scale-up leader, heading up international markets, partnerships and events. She was named top 100 female marketers to follow and loves turning a good idea into an impactful, memorable experience. Find her on Twitter @smgrieser.
    » More blog posts by Stefanie Grieser