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The 12 Best Marketing Podcasts to Subscribe to in 2016

Get fit, save money, learn a new skill... you know what I'm talking about: New Year's resolutions. This year, skip the usual suspects and put "Become a better marketer" at the top of your resolutions list. You're already half-way there with our top marketing podcast picks — plus, you can listen to 'em on the treadmill!

How Mobile Transformed PPC Marketing in 2015

Cost-per-click is skyrocketing industry-wide, searches on desktop are going down, and advertising behemoths like Facebook and Google are churning out new advertising features at breakneck pace. The cause is simple: people are spending more time on mobile devices than ever before. But you can adapt and reap the rewards.

ABT – Always Be Testing: Two Design Directions for a Lead Gen Landing Page

Here’s a great example of an A/B test on an education lead gen landing page. It’s a common strategy in education to use banner ads and PPC to drive traffic to a landing page where data is captured in exchange for course information. The main elements being tested here are the color palette, hero shot … Continued

Campaign Monitor – Just One CTA Please

This landing page is definitely in my top 5 list. It’s elegant, focused and really well targeted to the intended audience. Type of Landing Page: Click Through Source: CampaignMonitor.com Built Using Unbounce: No

5 Surprising A/B Test Results from Ridiculously Successful Entrepreneurs

Many of us stick to the basics when running an A/B test — we may test our button copy or an explainer video — but there's a lot of insight to gain from thinking outside the box. In this post, successful entrepreneurs like Hiten Shah, Neil Patel and Joanna Wiebe demonstrate that you can achieve big conversion lifts by testing unusual things.

Generate More Leads with These 7 Content Marketing Campaign Ideas

If you're interested in how you can reach more customers with content marketing, you're going to want to read this post. We've got seven proven content marketing tactics for you, along with landing page templates that will help you generate more leads.

8 Mobile-Friendly Landing Page Templates Designed With Love

For the second year in a row, Unbounce has teamed up with our friends at ThemeForest to offer designers a chance to show off their best landing page designs. Here are our eight favorite mobile-friendly landing page templates that you can start using right now.

6 Things We All Need to Stop Doing on Social Media Now

Social media slip ups are embarrassing at best and brand damaging at worst. There’s no reason to learn lessons the hard way — especially if someone else already has. Here are six social media marketing habits that need to kicked to the virtual curb.

How to Generate Leads on Social Media by Simply Listening to Your Audience

You may already be listening for conversations about your brand on social media, but are you also watching for business opportunities? Social listening allows you to learn more about prospects and serve them better – but it can also help pull in new leads.

Double Your Win Rate with Hiten Shah’s Data-Based A/B Testing Process

A structured A/B testing process helps you generate bigger wins with less effort. In our recent Unwebinar, Hiten Shah shared his four-step process, so you can formulate smarter hypotheses and develop an intuition for future tests.

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