The Hip Hop Guide to Landing Page Domination
Everything we know about landing pages, we learned from hip hop. Don't believe us? Here are five data-driven landing page lessons straight outta hip hop’s most iconic lyrics.
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Dynamic Text Replacement: Bring Your AdWords Campaigns Back from the Dead
If your pay-per-click ads don’t match what prospects are searching for, they’re not going to get clicked. Say exactly what your prospect wants to hear on both your ads and landing page with these two dynamic features — and decrease your cost-per-click and increase your conversion rate while you’re at it.
5 Ways Content Underpins Outbrain’s Customer Retention Strategy
Content marketing is often discussed in relation to lead generation, but for many companies, it's also integral to their customer retention strategy. Find out how Outbrain uses content marketing to keep customers coming back for more — and how you can do the same.
Fighting Friction at Every Stage of the Funnel: Takeaways from Day 1 of CTA Conf
Conversion rate optimization isn’t *just* about landing pages – every single touchpoint a potential customer has with a company could be critical in closing a deal. Find out how to optimize beyond the landing page from some of our amazing speakers from Day 1 of our Call to Action Conference.
An Ex-Google Employee on How to Get the Most From Your AdWords Account Manager
Google's AdWords Account Managers help thousands of businesses better understand their digital advertising – via a super valuable and entirely free phone call. An ex-Googler spills how to make the most of your time on that call, including a dirty little secret that most Managers won't tell you upfront.
The Agency Guide to Selling Clients on the Value of Landing Pages
For those of you who work at an agency, selling your clients on the concept of landing pages can be a difficult task. Here's what you can say to clients to show them how you can improve their ROI, and get them a lot more conversions with landing pages.
The Landing Pages You Need for Your Event Marketing: Before, During and After
For many marketers, events are a natural extension of their existing content marketing strategy. They're a chance to build your brand and cultivate your identity while creating an amazing experience for customers and prospects alike. Learn how landing pages can help you make the most out of your event (and help you score more conversions).
How One Startup Generated 400+ Leads Through Other People’s Content
Content marketing requires serious time and effort, especially if you're going to use it to collect leads and build relationships. But what if you could piggyback on the awesome content of others? Here's how one company attracted over 400 leads by leveraging other people's content.
Page Fights Finale: Bloopers, An Epic Face Off and the Distilled Wisdom of 12 Episodes
The Page Fights concept was a simple one: get your landing page torn apart live by CRO experts… or watch it happen to others from the comfort of your own desk. Today, we're saying goodbye to Page Fights, but not without going at it one last time. In the nail-biting finale, watch Oli Gardner and Peep Laja completely brutalize each other's pages.
You Cannes Do It! Award-Winning Ideas to Steal for Your Next Campaign
Looking for some ideas to help make your next campaign a bit more creative? There's no better place to look than this year's Cannes Lions winners, an honor bestowed upon only the most inventive and impactful marketing initiatives. You don't need a Cannes-sized budget for a Cannes-quality campaign — you just need to steal their best ideas.