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5 Subtle Yet Super Powerful Copywriting Tips Thumbnail

5 Subtle Yet Super Powerful Copywriting Tips

Marketing is like martial arts. You can grow by taking aggressive action, or you can step back and target "pressure points" by finding small tweaks that create big wins. The same is true of your copywriting, so take heed of these five simple techniques for crafting compelling copy.
4 Spam-Free Recipes For Nurturing and Converting Leads Thumbnail

4 Spam-Free Recipes For Nurturing and Converting Leads

Lead nurturing is like cooking: done right, you delight your audience with the right food delivered at just the right time. Done wrong? Well, it’s spam and eggs. Here are four spam-free lead nurturing recipes you can use to send prospects organically down the funnel – toward that precious conversion.
Is Your Landing Page Leaving a Trail of Broken Promises? Thumbnail

Is Your Landing Page Leaving a Trail of Broken Promises?

Your landing page is like a virtual pinky swear with visitors – you've got to make promises and then deliver on them. Find out what the judges on our All-Star edition of Page Fights had to say about several landing pages that broke their pinky promises.
Landing Page Copywriting Secrets the Pros Never Share Thumbnail

Landing Page Copywriting Secrets the Pros Never Share

If you could hire four top copywriters to write your landing page, what would they do for you? What are the tricks they’d use to get visitors to convert? You could shell out well over $1000/hr to hire Joanna Wiebe, Henneke Duistermaat, Demian Farnworth and Amy Harrison. Or you could learn all their favorite formulas, fo' free. Right now.
6 Articles on Design Theory to Help You Create Beautiful Landing Pages Thumbnail

6 Articles on Design Theory to Help You Create Beautiful Landing Pages

If design isn't your forte, creating beautiful landing pages that convert can be a real pain in the butt. From color psychology to typography to more subtle visual tricks, here's a roundup of posts that will help you design landing pages that don't get in the way of conversion.