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20 Landing Pages Torn Apart by Rand Fishkin, Oli Gardner and Peep Laja

Public humiliation is a small price to pay for free landing page advice from conversion experts Rand Fishkin, Oli Gardner and Peep Laja. Here's some distilled wisdom from our latest episode of Page Fights.

The Secret to A/B Testing is Sharpening Your Ax, Not Chopping Down the Tree

A/B testing without a hypothesis is like cutting down a tree with a blunt ax. Before you run your next test, sharpen your blade with this technique.

7 Marketing Conferences That Are Worth Blowing the Rest of Your 2014 Budget On

Marketing conferences can be expensive, but they're totally worth it if they inspire you to take your campaigns to the next level. Here are 7 awesome events that will make you a smarter and more successful marketer.

The Native Advertising Mistake (Almost) Every Marketer is Making

Native advertising is all the rage these days, but most marketers aren't linking their native ads to dedicated landing pages. Here's why they're leaving money on the table.

The Psychology of Landing Page Videos (+5 Video Optimization Tips)

When a lead visits your landing page, you don't have much time to convert. Here's how landing page videos enhance trust – 60,000 times faster than language can.

How to Make More Money in AdWords by Spending Less

Dishing out less cash could help you turn a profit with your PPC campaigns. Sound too good to be true? Welcome to the world of bid optimization.

7 Quick and Dirty Ways to Supercharge Your PPC Landing Pages

Small changes to your PPC landing pages could dramatically improve your ROI. Here are 7 simple tactics you should be testing.

Zero AdWords Conversions: Do You Have a Sales Problem or a Marketing Problem?

Your landing page has zero conversions. What do you do? Change what it means to convert! Here's how to choose an AdWords conversion event that makes sense for your campaign.

How To Use Your ‘About Us’ Page To Acquire Customers

An 'About Us' page isn't just about branding. It's an opportunity to launch customers deeper into your marketing funnel. Here are some tips for making your About page copy more conversion friendly.

Get Prospects to Say “Yes” With This Simple Landing Page Copy Hack

Copywriting is all about sweating the small stuff. Here's a dead simple landing page copy hack that can increase your conversions by at least 15%