Conversion copywriting: How to write great copy (+ 8 examples)
Boost your copy with conversion copywriting—the secret sauce that transforms words into powerful calls to action. Turn your readers into loyal customers with this essential ingredient.
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57 common email marketing mistakes to avoid to boost click rate
You can't capitalize on the high-converting nature of email marketing if your emails aren't being opened. Here are five common mistakes that hurt email open rates.
Unprompted: An AI arms race is raging in Silicon Valley—but what comes next?
ChatGPT, DALL-E—where did all these AI tools come from? In this episode, we explore the decades-long race to bring this new tech to market.
What Facebook Advertisers Are Doing Wrong: Q&A with Mari Smith
Mari Smith, “Queen of Facebook” and Forbes' #4 "Top Social Media Power Influencer,” gives the scoop on how to make your next Facebook campaign a success. In this interview, you’ll learn about crucial missed opportunities in Facebook advertising along with how to prepare for what’s coming down the pipeline.
Influencer Outreach: 5 Pro Tips for Stunning Success
Influencer marketing is much more nuanced than, “Hey, bud, can I get a link-back?” It’s about what you can offer them — not the other way around. Dmitry Dragilev, founder of JustReachOut.io, shares his five-step process for impactful influencer outreach.
The Making of a Localized Digital UK Marketing Campaign
Thinking about expanding your business globally? Don’t dive right in. Instead, dip your toes in and generate buzz with a geo-targeted marketing campaign. We did it for UK Marketing Day, and we’ll show you how. The best part? Skip the stuffy air travel — you can plan it all on home turf.
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How One Agency Drove 200% More Sales with Their Facebook Ads [PODCAST]
In this week’s episode of the Call to Action podcast, we talk with Chicago agency Match Node about how they doubled their client's sales – at half their typical ad spend. The secret? A marriage of landing pages and Facebook advertising, optimized for conversions over clicks.
Clicks Are People: 3 Tactics For Creating More Human-Centered Marketing
When you're heads down improving your conversion rate, it's easy to lose sight of the fact that there's a real person behind every single click. Here are three tactics to help make your marketing campaigns a little more people-focused.