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Double Your Win Rate with Hiten Shah’s Data-Based A/B Testing Process

A structured A/B testing process helps you generate bigger wins with less effort. In our recent Unwebinar, Hiten Shah shared his four-step process, so you can formulate smarter hypotheses and develop an intuition for future tests.

4 Simple Steps to Smarter (and More Profitable) Display Ads

Display advertising isn't dead – it's alive to the global tune of $3.5 billion. But in a world where people are more likely to birth twins than click on a banner ad, you've got to have a smart advertising strategy to get your ads noticed.

4 Truths About Human Nature Every Marketer Needs to Know Before Writing a Word of Copy

Writing effective landing page copy isn’t just about nailing a really clever pun. It’s about understanding that *real people* are behind every click on your landing page. If you know what makes them tick, then you'll know what makes them click.

How to Make Your Landing Page More Persuasive Using Buying Modalities

When prospects arrive on your landing page, they’re filled with doubt. Enlist the help of Iron Man (and this simple framework) to soothe their anxiety.

Landing Page Copywriting Mistakes That Leave Your Visitors Confused and Frustrated

Does your landing page raise more questions than it answers? Here are three common copywriting mistakes that may be confusing prospects without you even realizing it.

4 Strategies to Drive More E-Commerce Sales With Your Facebook Ads

Even with the rising price of Facebook ads, many marketers are seeing a drop in click-through rates. Here are four strategies to increase the ROI of your Facebook advertising campaigns.

How to Stop Your Welcome Email From Being a Dead End

Welcome emails aren't dead-end receipts – they should provide value and nurture new leads. Here are five ways to craft a welcome email that inspires leads to take action.

20 Landing Pages Torn Apart by Rand Fishkin, Oli Gardner and Peep Laja

Public humiliation is a small price to pay for free landing page advice from conversion experts Rand Fishkin, Oli Gardner and Peep Laja. Here's some distilled wisdom from our latest episode of Page Fights.

The Native Advertising Mistake (Almost) Every Marketer is Making

Native advertising is all the rage these days, but most marketers aren't linking their native ads to dedicated landing pages. Here's why they're leaving money on the table.

9 Content Marketing Growth Hacks to Drive Traffic and Conversions

Content marketing + growth hacking = content hacking. Here are 9 simple content hacks to take your blog traffic and conversions to the next level.

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