[How To] Boost Sales by Preparing Seasonal Campaigns in Advance
Because Halloween and the Boogie Man are right around the corner (scared yet?), here are 9 B2C tactics to prepare you for your next holiday marketing campaign
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A/B Testing Lessons Learned: 4 Marketing Case Studies
A/B testing can turn around a marketing campaign from sucky to awesome, and I’ll show you with the following four examples how others have done it.
Conversion Rate Optimization and SEO (Together at Last)
If you are obsessed with conversion rate and usability, Google has been moving into your strengths over the last few years. They are making SEO & CRO more similar. This post covers how you can leverage the best ideas to make these too oft nemesis buddies again.
3 Tiny Tweaks to Shoot Your Conversion Rate Up (a Little)
So what tiny tweaks can you make to your established landing page to squeeze that extra 2% out of your conversion rate? Try your headline, some emotive color changes and a change in layout.
75 Top Marketing Blogs to Make Your RSS Reader Fat!
Wanna learn more about new online marketing strategies? Good luck! The thing that gets most people is that the most informative blogs are also the ones that put out a mass number of posts per day, which is hard to keep up with. This is why I'm sharing the 75 best marketing blogs with their RSS feeds.
3 Things you Forgot About Quora That Make it a Secret Marketing Weapon
If only there existed a social network where fellow marketers, business leaders, passionate students, and high-profile investors could easily engage with one another beyond a casual Tweet or LinkedIn connection! Oh wait, there is... Quora
29 Ways to A/B Test Pages Based on *Real* User Insight
It may be Leap Day, but that’s no excuse to take a leap of faith when it comes to landing page effectiveness. There are numerous variables that can be tested and refined to maximize conversions. We're breaking down 29 tips and tools.
Color palette trends to inspire your marketing strategy
Looking to give your marketing campaigns a modern twist? Here are some of 2024’s top trending color palettes to inspire you.
How to Write Better Landing Page Copy (With Tips)
When it comes to copywriting, every character counts. We'll give you four methods to better your writing plus some examples to spark your inspiration.
3 Tips for Getting More Value from Your Landing Pages
What about the visitors who don't convert? Workshop Digital's Andrew Miller explains three ways you can win longer-term conversions from visits to your existing landing pages.