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10 Ways to Use QR Codes for Better Conversion Rates

From building loyalty and generating sales to capturing customer feedback and boosting local SEO, check out the ways 2D barcodes like QR code and Microsoft Tag can improve conversion rates and help achieve your business goals.
The Agency Swiss Army Knife – 27 Dream Marketing Stack Tools You Can’t Afford to Miss Thumbnail

The Agency Swiss Army Knife – 27 Dream Marketing Stack Tools You Can’t Afford to Miss

Tool fatigue is a real thing, and if you’re an agency marketer working with your own tools plus your clients', you know that more than anyone. Fortunately for you, we’ve compiled 27 best agency marketing tools, selected specifically for their native integrations, multi-client support and the nitty-gritty you need like full-funnel tracking. So, what are you waiting for? Now is as good a time as any to start optimizing your marketing stack.

iPad App Landing Page Example – iBrite

Jen Gordon has produced some great landing page designs for her iPad app development company ACleverTwist. The first example here is a click-through e-commerce template with the goal of buying an iPad app from the iTunes Store. Type of Landing Page: Click Through Source: http://app.ibriteapp.com/ibrite-ipad-application/ Built Using Unbounce: Yes
The Power of Vulnerability in Copywriting [PODCAST] Thumbnail

The Power of Vulnerability in Copywriting [PODCAST]

Being authentic in your copywriting shouldn't come at the expense of writing high-converting copy. In this episode of the Call to Action podcast, we learn how being more vulnerable can help you craft persuasive, relatable copy.
How Google’s Customer Match and Instagram Ads Are Rewriting the PPC Playbook Thumbnail

How Google’s Customer Match and Instagram Ads Are Rewriting the PPC Playbook

Google's Customer Match will now let you target your email lists for remarketing, just like Facebook's Custom Audiences. At the same time, Facebook has opened Instagram advertising to all marketers through its Power Editor. The war between these two advertising behemoths is going to change the way you run your campaigns.
You Cannes Do It! Award-Winning Ideas to Steal for Your Next Campaign Thumbnail

You Cannes Do It! Award-Winning Ideas to Steal for Your Next Campaign

Looking for some ideas to help make your next campaign a bit more creative? There's no better place to look than this year's Cannes Lions winners, an honor bestowed upon only the most inventive and impactful marketing initiatives. You don't need a Cannes-sized budget for a Cannes-quality campaign — you just need to steal their best ideas.