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Influencer Outreach: 5 Pro Tips for Stunning Success Thumbnail

Influencer Outreach: 5 Pro Tips for Stunning Success

Influencer marketing is much more nuanced than, “Hey, bud, can I get a link-back?” It’s about what you can offer them — not the other way around. Dmitry Dragilev, founder of JustReachOut.io, shares his five-step process for impactful influencer outreach.

Visual Website Optimizer

Take a pinch of WYSIWYG landing pages, a handful of MVT, sprinkle in a few more unnecessary acronyms and what does that spell? A feature-rich visual marketing toolset combo Together these two platforms allow you to create, publish and test (A/B & Multivariate) your landing pages in a visual environment – enabling marketers and conversion … Continued
3 Heavy-Hitting Conference Talks About Copywriting Thumbnail

3 Heavy-Hitting Conference Talks About Copywriting

The stakes are high in today’s world of mass email marketing, PPC and content marketing. If you don’t have the skills required to write truly over-the-top compelling copy, you’re one, two, three… OUT. However, these three must-see conference videos — featuring Joanna Weibe, Demian Farnworth, Amy Harrison and Unbounce’s own Michael Aagaard — might be just what you need to make it to the copywriting big leagues.
The No-Shortcut Approach to Building a Credible Content Marketing Strategy [PODCAST] Thumbnail

The No-Shortcut Approach to Building a Credible Content Marketing Strategy [PODCAST]

Are you evaluating your current content strategy or team structure? Perhaps considering a complete overhaul? Before making any rash decisions, have a listen to our latest episode of the Call to Action podcast. We chat with Jay Acunzo about content team structures, developing an engaging and credible content marketing strategy, the problem with "growth hacking" and more!
How One Agency Drove 200% More Sales with Their Facebook Ads [PODCAST] Thumbnail

How One Agency Drove 200% More Sales with Their Facebook Ads [PODCAST]

In this week’s episode of the Call to Action podcast, we talk with Chicago agency Match Node about how they doubled their client's sales – at half their typical ad spend. The secret? A marriage of landing pages and Facebook advertising, optimized for conversions over clicks.
What Happened When Buffer Stopped Publishing for 30 Days? [PODCAST] Thumbnail

What Happened When Buffer Stopped Publishing for 30 Days? [PODCAST]

The people at Buffer were sick of wondering which day of the week was best for posting, so they asked something much more controversial: “What would happen if we stopped posting altogether?” That question lead to a pretty mind-boggling experiment with equally mind-boggling results.