How to Make Your Landing Page More Persuasive Using Buying Modalities
When prospects arrive on your landing page, they’re filled with doubt. Enlist the help of Iron Man (and this simple framework) to soothe their anxiety.
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Landing Page Copywriting Mistakes That Leave Your Visitors Confused and Frustrated
Does your landing page raise more questions than it answers? Here are three common copywriting mistakes that may be confusing prospects without you even realizing it.
3 Simple AdWords Bidding Tweaks to Outsmart Your Competition
Marketers who run successful PPC campaigns know how to take advantage of the tools at their disposal – no matter how basic. Here are three simple bidding tweaks to boost your PPC campaign ROI.
Gmail Ad Fail – How Poor Message Match Can Kill Your Conversion Rate
Message match is the ability for your destination or “landing” page to match the content and messaging of the upstream ad you arrive from. Good message match is the foundation of conversion optimization and helps to ensure a smooth experience for your customers. Aaaaaaaand here’s an example of how to get it horribly wrong… While … Continued
Is Your Landing Page Suffering from Bad Copy? Here’s How to Fix It
Copy is the lifeblood of a landing page, yet it's often overlooked. These 9 pages are suffering from a case of bad copy - here's what the doctor ordered.
17 Battle-Tested Resources for Marketers Who Stink at Design
Even if you have an eye for design, you may still suck at making visuals for your marketing campaigns. Here are 17 resources that can help – no Photoshop skills required.
How To Use Your ‘About Us’ Page To Acquire Customers
An 'About Us' page isn't just about branding. It's an opportunity to launch customers deeper into your marketing funnel. Here are some tips for making your About page copy more conversion friendly.
Event Marketing Can be the WORST Conversion Strategy Unless You Follow These 4 Simple Rules
Even in the world of digital marketing, face-to-face events are more popular and powerful than ever. Here's how to turn your event marketing into a conversion strategy.
I’m a Marketer, Not a Growth Hacker: A New Year’s Resolution
Are you a Growth Hacker? Or simply a Smart Marketer? We close out the year with some inspirational words for marketers of all stripes.
The Year of Big Content: Top 10 Online Marketing Resources of 2013
From ebooks and infographics, to ecourses and epic blog posts, this is the year content marketing went BIG. Here are some of the best online marketing resources of 2013.