Site Search

Get Inspired By These 10 Beautiful Landing Page Designs [FREE DOWNLOAD] Thumbnail

Get Inspired By These 10 Beautiful Landing Page Designs [FREE DOWNLOAD]

Creative block can happen to anyone, including marketers. On days when creating a landing page seems like a Herculean task, a little inspiration can get those creative juices flowing again… and we’ve got just the thing: a two-step approach to beating creative block (hint: the first step is to chill). And the second? To download our totally free landing page Lookbook, chock full of brilliantly designed real-life landing pages.
3 Major CRO Challenges & How to Overcome Them Thumbnail

3 Major CRO Challenges & How to Overcome Them

ConversionXL asked 722 CRO practitioners to answer 48 questions about their industry and challenges. The result? A ton of interesting data along with three core issues: a lack of budget from top execs, a lack of time and accountability and a genuine lack of optimization know-how. Sound all too familiar? Read on for solutions.

What is A/B testing?

A/B testing (sometimes called “split testing”) is a type of experiment in which you create two or more variants of a piece of content—like a landing page, an email, or an ad—and show ’em to different segments of your audience to see which one performs the best. Essentially, A/B testing lets you play scientist—and make … Continued

Landing page best practices

Building a landing page can be deceptively easy. Using a drag and drop builder (like Unbounce) means you don’t have to be a developer to publish something professional, and you can do it in a matter of hours. That said, going in blind is not recommended. To give you a better head start, here are … Continued
What is a landing page? Thumbnail

What is a landing page?

A landing page is a standalone web page created specifically for a marketing campaign. It’s where visitors “land” after clicking on a link in an email, a paid social ad, or a paid search ad. Unlike web pages, which typically have many goals and encourage exploration, landing pages are designed with a single focus or … Continued
The Power of Vulnerability in Copywriting [PODCAST] Thumbnail

The Power of Vulnerability in Copywriting [PODCAST]

Being authentic in your copywriting shouldn't come at the expense of writing high-converting copy. In this episode of the Call to Action podcast, we learn how being more vulnerable can help you craft persuasive, relatable copy.