Posts by Gregory Ciotti


3 Big Impact Visual Techniques to Increase Your Conversion Rates

Kick stock photography out the door and focus on maximizing the impact of your visuals . Here are 3 important insights about visual imagery that you can apply (and of course, test) to get the most out of the images in your marketing efforts.

Best Practices in Conversion Rate Optimization Debunked

While there is plenty of room for intuition, gut instincts and so called “proven” conversion rate optimization principles still need to be put to the test. Watch & learn as we tackle some commonly held beliefs that you should be testing.

5 Tested Conversion Design Tactics You Should Put to Work. Right Now.

You think your design decisions are helping your page convert, right? Maybe not. These 5 case studies will show you what you should be doing, and more importantly, what you SHOULDN’T be doing. Read on…

25 Bite-Sized Business Tips Backed with Academic Research

Ready to learn something new & increase your conversions? These 25 bite-sized small business tips are backed with science. And who can argue with science?

The Science of Controversial Content

Let’s step away from the “hoo rah” surrounding content marketing, and discuss some legitimate strategies for creating popular, controversial content.

5 Research Studies that Will Drastically Affect How You Write Copy

5 academic studies on writing persuasive copy that you can implement and test in your copy – to help give you inspiration and improve conversions.

5 Landing Page Conversion Killers

You may not know it, but there are a few conversion killers stalking your landing pages, hacking away at your leads and sales when you aren’t looking. Find out if you are falling foul to these 5 examples…

3 Ways to Increase Your Conversion Rate With Images [Case Studies]

While many marketers are happy with choosing random stock imagery, I’m here to tell you that you’re making a big mistake. These three case studies will help you use images more effectively, and improve conversion rates.

5 Conversion Studies Your Competitors Don’t Want You to Know About

We all know that great web design and conversions go hand-in-hand, but just what connects the two? Inform yourself by utilizing a variety of insightful eye-tracking studies that reveal how customers really view your website.

The Marketer’s Guide to Cult Addiction: How Loyal Are Your Customers?

Want to build your brand’s following? Remember that people are creatures that are highly susceptible to external influences of group inclusion, authority, and social proof.

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