Conversion Rate Optimization

The Art of Conversion…

A different way to look at conversion rate optimization written as a short typographic essay. 135 words. 653 characters. Read it.

Top 20 Conversion Insights of 2012

Want to learn from the world’s foremost experts in conversion? Then digest the smartest shortform statements of 2012 from 20 of the best.

Top 5 Conversion Infographics of 2012

Let’s shed a tear and look back at 5 of the super-long, stat-filled, pixel-bloated, ego-driven works of art that made us all feel good as creative professionals – ALL THE INFOGRAPHICS…!!!

The Right & Wrong Way to Do Conversion Rate Optimization [Infographic]

This infographic shows the right and wrong way to do CRO. Following a path based story we’ll learn whether you’re here to chew bubblegum and kick some ass, or if you’re screwing up your conversion rate optimization.

10 Ways to Use Psychology to Convert More Customers [Infographic]

Psychology, when used properly, can increase your conversions by interacting with your customers in a more intelligent, and almost subliminal way. Read the 10 techniques below to learn how to apply some science to your marketing

3 Ways to Increase Your Conversion Rate With Images [Case Studies]

While many marketers are happy with choosing random stock imagery, I’m here to tell you that you’re making a┬ábig mistake. These three case studies will help you use images more effectively, and improve conversion rates.

A Crash Course in Conversion

Every marketer’s purpose is to maximize their return on investment. The best way to achieve this is through conversion rate optimization. Learn how with 5 conversion concepts to make your pages more focused, persuasive & successful.

The Conversion Rate Optimization Report – 2012 Stats [Infographic]

For every $92 spent acquiring customers, only $1 is spent converting them. Clearly something is wrong with this picture! Find out what and how to improve it in this infographic from EConsultancy.

What Makes a Great CTA? 10 Examples With Test Ideas to Improve Conversion

If you’re looking for a quick lift in conversions on a landing page, the button copy is an excellent place to start. In fact, just tweaking a few words of the call-to-action can have major impact on your conversion rate

Why Explainer Videos Increase Conversion Rates by 20%

Unknown to many, there’s a conversion tactic that many businesses are starting to use to increase conversion rates. It’s known as an explainer video.

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