Email Marketing

The 6-Point Guide to an Irresistible Email Teaser Campaign [Case Study]

Read a simple 6-point guide to creating an alluring and irresistible email campaign that builds up anticipation, creates a great amount of support and succeeds in your project goals.

50 Awesome Posts on Email Marketing

Learn everything you need to know about email marketing, including building your list, crafting the best subject lines and content, email design, and more from 50 of the best posts on email marketing from 2011.

Conversion Fest
Contest Entry

Call it what you want, it’s the future of email marketing

Some call it triggers, others re-marketing, personally I prefer the term I first coined 10 years ago – behavioural email. Whichever name you put it under, it is the future of email marketing. Simply put, it’s about delivering emails to the user based on information gathered about their user habits.

Conversion Fest
Contest Entry

7 Proven Ways To Increase Your Email Open & Click-Thru Rates

Today we’re talking about getting your emails read and your links clicked. We’re talking about little conversion boosters and tactics that can improve conversions to a cold audience without you even knowing what that audience prefers yet.

Conversion Heroes Part 8: Email Marketing – An Interview with Amy Ellis from Mail Chimp

Conversion Heroes Conversion Heroes is a series of 5-question interviews with experts in the field of conversion. Subjects for discussion include landing pages, copywriting, conversion optimization, social media conversion, email marketing, organic SEO for landing pages and A/B & multivariate testing. Today’s Conversion Hero is Amy Ellis from Mail Chimp Amy Ellis is the HeadContinue Reading

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