Learn everything you need to know about email marketing, including building your list, crafting the best subject lines and content, email design, and more from 50 of the best posts on email marketing from 2011.
Some call it triggers, others re-marketing, personally I prefer the term I first coined 10 years ago – behavioural email. Whichever name you put it under, it is the future of email marketing. Simply put, it’s about delivering emails to the user based on information gathered about their user habits.
Today we’re talking about getting your emails read and your links clicked. We’re talking about little conversion boosters and tactics that can improve conversions to a cold audience without you even knowing what that audience prefers yet.
Conversion Heroes Conversion Heroes is a series of 5-question interviews with experts in the field of conversion. Subjects for discussion include landing pages, copywriting, conversion optimization, social media conversion, email marketing, organic SEO for landing pages and A/B & multivariate testing. Today’s Conversion Hero is Amy Ellis from Mail Chimp Amy Ellis is the HeadContinue Reading