Email Marketing

3 Steps to Turn Your Blog Subscribers into Customers

To optimize your email marketing: keep blog subscribers engaged, turn engaged readers into users, and follow up on your signups with activation emails. Here are 3 ways to use BIG content to convert your blog subscribers.

The Smart Guide to Email Marketing Conversion [Ebook]

The relationship between email and landing pages is getting better as marketers are getting smarter. Improve click-through rates and the overall success of your email campaigns. Get the Smart Guide to Email Marketing Conversion now.

Are Email Subscription Pop-ups Worth The Risk?

Pop-ups are irritating at the best of times, and the majority of people don’t enjoy them. Even I am guilty of being a hater. This was until I saw some trusted blogs and bloggers using them

A Closer Look at Email Engagement [Infographic]

Everyone knows that you should use landing pages with lead gen forms to collect emails to build your list, but the inverse is also true. You should be sending your email marketing campaigns to landing pages, and here’s why.

3 Email Remarketing Ideas You Are Missing Out On

With paying customers and real revenue, sending the right email at the right time can improve your sales dramatically. As an example, a recent customer increased their total sales by 10% using a single, cleverly placed, automated email.

Don’t Panic – Email Marketing is Alive and Well [Infographic]

Email marketing isn’t going anywhere, well, except to a landing page. Yup, every CTA in your email needs to go to a targeted landing page specifically matching the link or ad people have clicked on.

33 New Email Marketing Resources You Shouldn’t Miss

Email Marketing is pretty darn serious business. Grow your list, segment like a champ, build-out smart campaigns, write killer content, use top notch images, test deliverability… There are few people that love sinking their teeth into this stuff, luckily, I know you’re one of them.

The 6-Point Guide to an Irresistible Email Teaser Campaign [Case Study]

Read a simple 6-point guide to creating an alluring and irresistible email campaign that builds up anticipation, creates a great amount of support and succeeds in your project goals.

50 Awesome Posts on Email Marketing

Learn everything you need to know about email marketing, including building your list, crafting the best subject lines and content, email design, and more from 50 of the best posts on email marketing from 2011.

Conversion Fest
Contest Entry

Call it what you want, it’s the future of email marketing

Some call it triggers, others re-marketing, personally I prefer the term I first coined 10 years ago – behavioural email. Whichever name you put it under, it is the future of email marketing. Simply put, it’s about delivering emails to the user based on information gathered about their user habits.

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