Everyone knows that you should use landing pages with lead gen forms to collect emails to build your list, but the inverse is also true. You should be sending your email marketing campaigns to landing pages, and here’s why.
With paying customers and real revenue, sending the right email at the right time can improve your sales dramatically. As an example, a recent customer increased their total sales by 10% using a single, cleverly placed, automated email.
Email marketing isn’t going anywhere, well, except to a landing page. Yup, every CTA in your email needs to go to a targeted landing page specifically matching the link or ad people have clicked on.
Email Marketing is pretty darn serious business. Grow your list, segment like a champ, build-out smart campaigns, write killer content, use top notch images, test deliverability… There are few people that love sinking their teeth into this stuff, luckily, I know you’re one of them.
Read a simple 6-point guide to creating an alluring and irresistible email campaign that builds up anticipation, creates a great amount of support and succeeds in your project goals.
Learn everything you need to know about email marketing, including building your list, crafting the best subject lines and content, email design, and more from 50 of the best posts on email marketing from 2011.
Some call it triggers, others re-marketing, personally I prefer the term I first coined 10 years ago – behavioural email. Whichever name you put it under, it is the future of email marketing. Simply put, it’s about delivering emails to the user based on information gathered about their user habits.
Today we’re talking about getting your emails read and your links clicked. We’re talking about little conversion boosters and tactics that can improve conversions to a cold audience without you even knowing what that audience prefers yet.
Conversion Heroes Conversion Heroes is a series of 5-question interviews with experts in the field of conversion. Subjects for discussion include landing pages, copywriting, conversion optimization, social media conversion, email marketing, organic SEO for landing pages and A/B & multivariate testing. Today’s Conversion Hero is Amy Ellis from Mail Chimp Amy Ellis is the HeadContinue Reading