Framing Definition A psychological technique whereby information is presented in a way that “frames” it in a positive or negative light. Framing can be an effective technique for presenting pricing or testimonials; for example, $1/day for software sounds more feasible than $30/month. “If you must present negative information, framing it as a percentage may mute its impact.” — @rogerdooley Tweet This Resources The Framing Effect — Influence Purchase Decisions with Framing 4 Facts About Decision Making That Will Improve Conversion Rate Optimization Why Percentages Don’t Add Up