Above all though, you must ask for something.
Let’s start with a list of the types of things you can ask people to do on a confirmation page weighted by how much of a commitment is required to perform the Continuance action.
I’ve scored each according to an approximate level of commitment or effort required for your customer to perform the Continuance action. The reason for this is that you don’t want to have too big of a leap between where you are in the customer lifecycle and the next step you’re asking them to perform.
If they just registered for a webinar (3) and you want them to start a trial of your software (7), you might determine that you’re asking for too much too early. Asking if they want to watch a demo might be a 5 — and thus more appropriate.
There’s no science here, it’s just a smart way to look at the types of activities that exist in your marketing funnel and in which order you might want to present them to your leads and customers.
The key is to always be experimenting and measuring the impact of your Continuance actions.