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Mobile First

Definition

The technique of designing your campaign, landing page or website for mobile first, then desktop. If you work within the constraints of mobile first, you’ll be forced to cut out irrelevant elements that distract from your conversion goal.

“The trend has been mobile was winning; it's now won. We understand that the new rule is mobile first.” — @ericschmidt
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Resources

  1. Mobile First Design: Why It’s Great and Why It Sucks
  2. The 7 Principles of Conversion-Centered Design
  3. 3 Tips for Building a Mobile-Friendly Landing Page

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