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The Landing Page Manifesto [Typographic Essay]

This post is the first in a series exploring the Landing Page Manifesto – which is a set of guiding principles for producing effective landing pages. The idea is to recognize the various elements required to address the complexities of conversion centered design, and teach it through the use of metaphor.

Each follow-up post in this series will take one idea from the manifesto and explore it via example and metaphor for greater comprehension.

To view full size image – copy and paste
into your browser (we’re experiencing a bug – so this is the easiest way to see it big).

Oli Gardner

About Oli Gardner
Unbounce co-founder Oli Gardner has seen more landing pages than anyone on the planet. He’s obsessed with identifying and reversing bad marketing practices, and his disdain for marketers who send campaign traffic to their homepage is legendary, resulting in landing page rants that can peel paint off an unpainted wall. A prolific international speaker, Oli is on a mission to rid the world of marketing mediocrity by using data-informed copywriting, Conversion-Centered Design, interaction, and psychology to create a more delightful experience for marketers and customers alike. You should follow Oli on Twitter
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  • Cr8tivejen

    Love it!!!

  • Fantastic. I just read the 12 Step Landing Page Rehab Program post you wrote and love the way you break down each aspect into actionable steps. This is a good visual to reinforce each step. Really good stuff!

  • Helen Stepchuk

    Love it!

  • oligardner

    Thanks Tami. I actually started out with this one then it transformed to become the 12-steps, so yeah there's a pretty close connection.

  • Ryan Orrico

    Dude, this is awesome! Thanks so much

  • Brilliant. I hope all the graphic designers out there discover this page, and then start referring their business to real web designers!

  • Tom Collinson

    Hi, Oli – I would love to see a poster sized version – I was about to print this out hoping to see a PDF or High-Res link :(

  • What a nice post on Typographic Essay ! with great chart and good design. This will encourage Essay Writing Services