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The Dreaded AdWords Plateau and What You Can Do About It [PODCAST]

Having a hard time taking your PPC campaigns to the next level? In this episode of the Call to Action podcast, we explore advanced AdWords tactics that can push your campaigns up and off the dreaded "AdWords plateau."

Save Your Business Blog From Google’s RSS Hammer

Come July 1st, Google's RSS Reader is done. Gone. Finito. Use this comprehensive strategy that will not only save, but grow your businesses blog subscribers.

10 Resources to Make You The Best Guest Blogger Ever

Become the best guest blogger & you'll get more traffic, links, partnerships, exposure, credibility & ultimately more business. Do it with these 10 posts.

[How To] Build a Successful Editorial Calendar for Your Blog

An editorial calendar is essentially a virtual "To Do" list. It's a tool of accountability. It's a forum for brainstorming. It's a micro-managers dream come true and let's face it, your blog depends on it.

40 important PPC metrics to measure the success of paid campaigns

Wondering how your ad campaigns are performing? Learn 40 crucial PPC metrics to measure and optimize your campaigns for success and ROI.

Geographic Segmentation: Your Landing Page Guide to Marketing by Location

The more you personalize your message, the better. Here’s how knowing where your audience is can boost your landing pages.

Demographic Segmentation: What Is It & How Can You Use It?

Personas don’t always cover the diversity of your customers and their true identities. Demographic segmentation help fill in the gap that personas don't cover.

How to Create a Customer Journey Map That Works in 30 Minutes (Free Template)

Many people understand the importance of customer journey maps, but actually creating one seems too large of a task. We’ll break down what a customer journey map is, walk through why it matters, and help you make your own in less than 30 minutes with our handy, free template.

Marketing Machines: Is Machine Learning Helping Marketers or Making Us Obsolete?

Machine learning can take you places that the human mind can't go. Learn how digital marketers using these systems to help them overcome limitations that come with being human — to effectively get their products and services in front of the right prospects.

48 Tweetable Stats To Make You An Online Marketing SmartyPants

48 online marketing stats. Each one with a bite-sized Tweetable link. Share them easily on Twitter and look like an online marketing smartypants.

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