8 Ways to Market Your Startup (includes a limited special offer)
Startups are the visionaries continue to pursue their dreams despite economic turmoil. But often fail due to poor or no marketing. Learn some cost effective tips here...
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4 Tips to a Successful Link Building Campaign
Running a link building campaign is a lot like running for prom queen. Make nice with the king, Google, get votes with inbound links, and always seek the highest authority and most popular support.
(Guide) How to Choose & Customize a Landing Page Template
Can't find the right landing page template for your offer? See how to pick a template based on your conversion goal and customize it to match any campaign.
11 Marketing Experts Share Their Marketing Fails (and Lessons Learned)
Even the experts experience marketing fails. Read about the important lessons that 11 pro marketers learned from their past mistakes.
Clinton vs. Trump: 18 CROs Tear Down the Highest Stakes Marketing Campaigns in US History
No matter who you’re voting for in the 2016 US election, we can all agree on one thing: more than ever before, campaigning has become digital. We’re talking pop-up CTAs, Twitter campaigns and fast-paced optimization. In fact, digital marketers can learn a lot about each candidate’s campaign funnels, which is why we’re tearing them down for you (with the help of 18 expert CROs). Take a look for yourself, and get inspired for your next optimization experiment.
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Why Marketers Need to Be More Like Tour Guides [PODCAST]
Ever notice how all exit signs look the same? In this episode of Call to Action, we speaker to marketer Vincent Barr about visual cues, also known as wayfinding conventions, and how they can be use in landing page design to guide visitors toward your CTA.
5 Annoying Barriers to Conversion on Your Mobile Landing Pages
Are your mobile landing pages frustrating the crap out of people? We watched conversion experts Oli Gardner, Peep Laja and Craig Sullivan tear a bunch of mobile pages to shreds. In the process, we uncovered five common mistakes to avoid if you don't want your mobile users to bail.
How to Build a Great Webinar from the Ground Up + 8 Examples That Don’t Suck
63% of marketers will devote resources to webinars in 2014. It's time to jump on the bandwagon. Here's how to create marketing webinars that drive leads, customers and revenue.
Why Your Unique Value Proposition is Killing Your Landing Page Conversions and How to Fix It
What do you have to offer that no one else does? No, really. No one else. That's your unique value proposition and it needs to be front and center on your landing page.
The 5 Second Rule: Critiquing the Best Websites of 2009 – Part 1
If a visitor to your landing page can’t figure out what you’re offering during the first 5 seconds, you’ve probably lost them. There’s simply too much to do online these days. Some people say 8 seconds, some say that after 3 seconds the decision has been made. So for the sake of argument we’re going … Continued