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How to Use CallRail to Attribute Phone Calls Back to Your Landing Pages Thumbnail

How to Use CallRail to Attribute Phone Calls Back to Your Landing Pages

Your AdWords campaigns often result in phone call inquiries, which can be especially lucrative because prospects are often already at the bottom of the funnel if they reach out. But without proper tracking in place, you'll never know whether calls are actually resulting in sales. Luckily, there's a solution — and it can tell you which ads, landing pages and keywords and working best.
How to Win the “SEO vs. PPC” Debate Thumbnail

How to Win the “SEO vs. PPC” Debate

Can you believe some marketers are still debating SEO vs. PPC? Andrew Miller unpacks both "sides" to help you decide how to prioritize your digital marketing efforts.