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The 6-Step Inbound Marketing Process [Infographic]

This infographic breaks Inbound Marketing down into 6 sections, to make your marketing work the way it SHOULD. It's authentic, based on content and real value, and makes believers out of your customers.
11 Surprisingly Awesome Popup Design Examples – Scored by The Delight Equation [Tool] Thumbnail

11 Surprisingly Awesome Popup Design Examples – Scored by The Delight Equation [Tool]

If your perception of a popup is one of those ugly Wordpress template type things with three big green checkmark bullet icons, then you need to read this post and use The Popup Delight Equation. It's a heuristic-based interaction and design formula to help you avoid the fundamental mistakes that most popup designers make. It's not hard to be delightful, it just needs a little guidance and a dose of design theory.
Making Marketing Analytics as Simple as 1, 2, 3 Thumbnail

Making Marketing Analytics as Simple as 1, 2, 3

You run dozens of reports a week to help you make the right decisions, but are those reports leading to action? Or does the data you spend hours mining remain trapped in a spreadsheet, forgotten? At our recent Call to Action Conference, Andy Crestodina of Orbit Media shared a great three-step approach to help turn data insights into improvements.
What is a landing page? Thumbnail

What is a landing page?

A landing page is a standalone web page created specifically for a marketing campaign. It’s where visitors “land” after clicking on a link in an email, a paid social ad, or a paid search ad. Unlike web pages, which typically have many goals and encourage exploration, landing pages are designed with a single focus or … Continued