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What’s the difference between a landing page, a homepage, and a website? Thumbnail

What’s the difference between a landing page, a homepage, and a website?

Let’s talk fundamentals. Landing pages, homepages, and websites… you’ve heard these terms a million times before, but what does each actually mean? What are the differences, which ‘tool’ should you pull from the belt and when? Each page type has a unique role, and using them right can make a huge difference in the success of … Continued

10 Ways to Use QR Codes for Better Conversion Rates

From building loyalty and generating sales to capturing customer feedback and boosting local SEO, check out the ways 2D barcodes like QR code and Microsoft Tag can improve conversion rates and help achieve your business goals.
Marketing Optimization Week is coming! 4 Free Days of Advice From Experts in PPC, Automation, AI, and Strategy Thumbnail

Marketing Optimization Week is coming! 4 Free Days of Advice From Experts in PPC, Automation, AI, and Strategy

We're 23 days into the year and you might already feel like your team's working in overdrive to (maybe) secure only half the leads and signups you used to. Between high CPCs, machine learning, and hyper-targeting — marketing's only gotten harder. Which is why we're hosting Marketing Optimization Week featuring four FREE days of tactical advice from world-class marketers. See the speakers from Drift, Microsoft, Zapier and more.
Google AdWords Launches Greater Visibility Into Quality Score Components (And What This Means For You) Thumbnail

Google AdWords Launches Greater Visibility Into Quality Score Components (And What This Means For You)

At one time or another, you may have seen changes to you or your client's AdWords Quality Score and had to justify the change with a gut feeling about when and why it could have happened. Up until this month, there hasn't been a scalable way to look at the components of your Quality Score at scale, but AdWords' latest reporting improvement changes this game. Learn more about what's new to your AdWords account and how to take advantage as a performance marketer.
Is Your Crappy Traffic Foiling Your CRO Efforts? Thumbnail

Is Your Crappy Traffic Foiling Your CRO Efforts?

The problem with pushing the wrong type of PPC traffic to a page is the fact that the wrong type of traffic never converts, making your CRO efforts all for naught. Are we blowing your mind yet? Thought so. Fortunately, with a little research and a few well-planned tests, you can usually see marked improvements in your conversion rate — by making sure you have the right traffic. We'll show you how.

5 Unknown Tips To Hack Your Retargeting

If not done strategically, retargeting can flat out piss people off. Luckily, you know better. Here are five simple tactics that will help you deliver targeted, high-converting ads.