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Brutally Honest Advice for Better Landing Page Design Thumbnail

Brutally Honest Advice for Better Landing Page Design

In the world of conversion rate optimization, beauty alone won't win the battle — your landing page design also needs to convey your unique value proposition. Peep Laja, David Kadavy and our own Oli Gardner break down what it takes to create a bombshell page that converts.
Social Listening Tactics Every Marketer Should Know [PODCAST] Thumbnail

Social Listening Tactics Every Marketer Should Know [PODCAST]

Twitter and Facebook can feel like impossibly noisy spaces for companies to get their messages across. In this episode of the Call to Action podcast, you'll learn simple strategies you can implement to be heard – without flat-out shoving your brand down people’s throats.

Gmail Ad Fail – How Poor Message Match Can Kill Your Conversion Rate

Message match is the ability for your destination or “landing” page to match the content and messaging of the upstream ad you arrive from. Good message match is the foundation of conversion optimization and helps to ensure a smooth experience for your customers. Aaaaaaaand here’s an example of how to get it horribly wrong… While … Continued