Social Listening Tactics Every Marketer Should Know [PODCAST]

Are you listening to your audience? Image by Matt Miller via Flicker

Twitter and Facebook can feel like impossibly noisy spaces for companies to get their messages across.

But there are simple strategies you can implement to be heard – without flat-out shoving your brand down people’s throats.

In this episode of Call to Action, Shannon Byrne, formerly of Mention and currently the Chief Content Officer at CloudPeeps, explained why getting heard on social media all starts with listening.

Tune in to learn…

  • How to generate leads with the help of social alerts and other social listening tactics
  • How one company recently closed $585 in monthly recurring revenue by monitoring their competitors
  • How to engage without your competitors’ customers without being a total jerk about it

Listen to the episode

Listen on iTunes.
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Mentioned in the podcast

— Stephanie Saretsky


About Stephanie Saretsky
Stephanie Saretsky is a former multimedia producer at Unbounce. Producing projects like the Call to Action podcast and The Landing Page Sessions by day and a radio DJ by night, she is a lover of all things multimedia. Find her on Twitter: @msbeansie
» More blog posts by Stephanie Saretsky


  1. Noel Daniels

    Social networking is a very good place for marketing. But it cannot always be helpful in providing attention. Podcast are a really good approach to social marketing strategy. It has audio which can convey the message in a better way.

    • Stephanie Saretsky

      As a huge audio nerd I tend to agree with you, Noel :) Thanks for listening!

  2. Samya Paul

    I am new into the field of digital marketing and I am very excited to learn new things whenever I get a chance. Last few days I was listening couple of podcasts on SEO and pay per click management. I think podcasts are great way to market anything intangible like skills or this can be used to educate people on some product or service. But personally I felt, that videos are better medium than podcasts to market anything tangible or intangible.


  3. Sushant

    I have little bit knowledge of internet marketing field. Really I am very happy to see your post. I got this page from search engine. I heard PPC and social media is the best tool in the Internet Marketing. If you have good knowledge so please let me know actually I have my website and I am trying to get traffic into my website. For more details visit himachalvalley it’s related travel based and my main focus is hotel booking in Manali.

  4. Bidyut Bikash Dhar

    I agree with you, Now a days social media like Facebook, Twitter, Pinterest, Goolgle + becoming a noisy place to target industry specific target customers. and with busy schedule and mobile trends people are now becoming showing interest on Podcast listening and successful marketer like Pat Flynn it’s a great source for earning passive income online. Sometimes this audio format save time and for education purpose it’s a great tool to supply webinars and lectures. I will wait for next post from you to know how we can make pod casting resourceful for audience.

  5. Froggy

    Podcasting is great way to learn. One can build up his/her knowledge base while on go or doing some work. I personally follow the rule while travelling instead of listening music. It saves my time. Thank for your great post.

  6. Debina Kushari

    It is a very interesting topic now a days.It is nice that you helped newbies by such information s. A clear sign that podcast popularity is growing, podcast listeners are a desirable audience and there’s currently a huge opportunity for content marketers to make an audio splash.For any further training details i would recommend: