Social Media Marketing

Definition

The continuous process of posting targeted, useful content via social media platforms with the goal of driving qualified traffic to a blog post, website or landing page. For the greatest reach and effect, smart social media marketers create content that is representative of their brand and helpful to their community members.

Resources

1. How To Set Measurable Goals for Your Social Media Marketing
2. The Social Media Cheat Sheet for Business
3. [VIDEO] How to Make a Splash in Social Media
4. A Scientific Guide to Posting Tweets, Facebook Posts, Emails and Blog Posts at the Best Time