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29 Essential Content Marketing Metrics [INFOGRAPHIC] Thumbnail

29 Essential Content Marketing Metrics [INFOGRAPHIC]

The secret to finding success as a content marketer must be the ability to write captivating prose, right? Well, that's half of it anyway. The other half? Knowing how to effectively measure the success of your prose, and then iterating on it. Not sure what metrics to start tracking? We've got all 29 of 'em, in a brilliantly designed infographic by content marketing and curation software Curata.

[How to] Manage a Successful Business Blog

Knowing your target costumer, or in this case, reader, is the foundation to producing a successful business blog, and it's time every business understood that content marketing is the new marketing black and if you don't have a blog attached to your business site then you need to start... NOW!
The Mixology of Content Marketing [INFOGRAPHIC] Thumbnail

The Mixology of Content Marketing [INFOGRAPHIC]

You know how everyone always says a good blog post is like a daiquiri? Well, maybe not everyone says that. But the folks at JBH (a UK-based content marketing agency) sure do, which is why they've put together a cocktail-inspired infographic comparing different content marketing formats to cocktails. The menu includes everything from the white paper (Old Fashioned) to the blog post (Daiquiri). So raise a glass — and remember to market responsibly!
Why Social Media Marketers Get No Respect [PODCAST] Thumbnail

Why Social Media Marketers Get No Respect [PODCAST]

Social media might seem like an easy job, but it's just as easy to mess things up and alienate potential customers. In this episode of the Call to Action podcast, we discuss six common mistakes that marketers make on social media.