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16 Website Popup Examples Critiqued for Conversion Thumbnail

16 Website Popup Examples Critiqued for Conversion

Overlays can do a lot of the heavy lifting when it comes to capturing the attention of visitors. But once you have their attention, what are you doing to pique their interest? We critique 16 overlays to illustrate some dos and the don’ts.
Low Email CTR? Here’s Why You Should Delete Subscribers Thumbnail

Low Email CTR? Here’s Why You Should Delete Subscribers

In 2015 HubSpot unsubscribed 250,000 people from its marketing blog... and the world didn’t collapse. Why'd they do it? In response to poor deliverability stats that led to a Graymail problem (a.k.a. mail that isn’t quite spam, but often ends up in the Promotions tab, thus reducing your click-through rates). Unfortunately, no one is immune to Graymail’s effects, but you can tackle it head-on and improve your CTR by strategically pruning your list — here’s how.

The Landing Page Manifesto [Typographic Essay]

This post is the first in a series exploring the Landing Page Manifesto – which is a set of guiding principles for producing effective landing pages. The idea is to recognize the various elements required to address the complexities of conversion centered design, and teach it through the use of metaphor. Each follow-up post in … Continued
WTF Are Hedonic Shoppers and Why Should You Care? Thumbnail

WTF Are Hedonic Shoppers and Why Should You Care?

Some of us online shop only for the necessities. Toilet paper, toothpaste, new soccer cleats... the list goes on. Others, though, are motivated by other reasons, like knowing they have the latest and greatest computer or the fuzzy feeling they get when they give a loved one a thoughtful gift. The latter group are called hedonic shoppers, and they can be a tricky group to convert. But it's not impossible — it just takes a little metaphoric elbow grease, of which we have lots to share.
Fluff is Thy Foe: 6 Insurance Landing Page Examples & Critiques Thumbnail

Fluff is Thy Foe: 6 Insurance Landing Page Examples & Critiques

Why are marketers so often tempted to write wishy-washy copy or "jazz up" pages with lazy stock imagery? Fluff is what we reach for when we're not sure what to say or do, but it's a perfect example of more sometimes being worse than less. Look no further than these six insurance landing page examples, which will show you the fluffiest pitfalls to avoid in your next campaign.